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Adeye acquires social messaging platform
Storyz, the developer of a platform that helps people share conversations across mobile and internet. ... , but will move research and development to its headquarters in London. Storyz was developed as a mobile and web ... to enable mobile-to-web interaction, claiming it can easily be used as a "user-generated news type service ... for our existing suite of offerings." Adeye's services include social media and mobile marketing ...
By Staff / Brand Republic 29-Oct-09
TV and PC retailer moves into internet movie delivery
that will deliver films just released on DVD to any internet-connected device bought in its stores. ... , including televisions, computers, Blu-ray players, set-top boxes and mobile phones, not just under its own ...
By Staff / Brand Republic 03-Nov-09
Buongiorno rebrands and launches self-service for mobile clients
LONDON - Mobile agency Buongiorno Marketing Services, which today rebrands as Buongiorno! Digital ... rebrand is designed to address the convergence of mobile and internet campaigns, with consumers increasingly viewing web pages on the mobiles. Adhish Kulkarni, managing director at B!Digital, said: "The new ... Accessible at Buongiornodigital.com and still in beta, the mobile marketplace is designed ...
By Staff / Brand Republic 04-Nov-09
Google's 'sat nav' for mobile hits established players
is that Google's system uses the smartphone's internet connection. Through the connection, Google Maps ...
By Jacquie Bowser / Brand Republic 29-Oct-09
IAB Engage: AOL's Levick says next phase of internet is all about content creation
this morning that the world is moving into the third phase of the internet, which will be all about content ... of the internet (1990 - 2000) was about "access", getting people online, the second phase (2000 - 2009) was about ... healthy in the coming internet economy. Firstly, he said that the market is overdue for a shift and we ... to content creation." Further coverage IAB Engage: live blog IAB Engage: Mobile, video ...
By Jacquie Bowser / Brand Republic 11-Nov-09
IAB Engage: Mobile, video and display ads will power future digital growth, says Philipson
LONDON - Online advertising will continue to enjoy further growth in the future, powered by mobile ... medium of online "there are little kids growing really fast". The IAB measured mobile revenues ... as more people connect to the internet with faster connections and longer sessions. Phillipson said ...
By Daniel Farey-Jones / Brand Republic 11-Nov-09
Internet users lack knowledge of behavioural targeting
LONDON - Almost three-quarters of UK internet users are not aware of the use of behavioural ... % of internet users are comfortable with it when they are given information on what data is collected and how it can be controlled. The survey of more than 1,000 internet users has been carried out by the Internet ... : "As online becomes more about the internet user and ads become more targeted, it's never been so ...
By Jennifer Whitehead / Brand Republic 28-Oct-09
Internet brands dominate thought leadership index
LONDON - Online businesses including Amazon have made a major impact on the latest annual Thought Leadership Index, which claims to reveal the brands regarded as opinion leaders by the business world.
By James Quilter / Brand Republic 23-Nov-09
IAB Engage: Brands must understand 'consumers are mobile'
LONDON - Daniel Rosen, founder and head of AKQA Mobile, told digital marketers this morning ... Speaking at today's IAB Engage conference in London, Rosen said that the best mobile campaigns are integrated with other media activity. Rosen said: "The mobile device is pretty much the ultimate social device. Brands need to excite consumers to get their attention." He added that "consumers are mobile ...
By Jacquie Bowser / Brand Republic 11-Nov-09
Spotify extends mobile reach with Symbian app
, after the music streaming company launched a Symbian mobile app. ... by visiting the m.spotify.com site on their mobiles. It works on phones that run on the Symbian operating ... . The Spotify Mobile service is available in the UK, Spain, France, Sweden, Norway and Finland. Gustav ... our mobile music service to potentially millions more music fans across Europe." Separately, Spotify ...
By Jennifer Whitehead / Brand Republic 23-Nov-09
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