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Results 1 - 10 of 37 matching results

IAB Engage: Brands must understand 'consumers are mobile'

LONDON - Daniel Rosen, founder and head of AKQA Mobile, told digital marketers this morning ... Speaking at today's IAB Engage conference in London, Rosen said that the best mobile campaigns are integrated with other media activity. Rosen said: "The mobile device is pretty much the ultimate social device. Brands need to excite consumers to get their attention." He added that "consumers are mobile ...

By Jacquie Bowser / Brand Republic 11-Nov-09

Google's 'sat nav' for mobile hits established players

LONDON - Google launched a free navigation tool for the new version of its Android smartphone software yesterday, delivering a blow to the share prices of satellite navigation manufacturers such as Ga...

By Jacquie Bowser / Brand Republic 29-Oct-09

Buongiorno rebrands and launches self-service for mobile clients

LONDON - Mobile agency Buongiorno Marketing Services, which today rebrands as Buongiorno! Digital ... Accessible at Buongiornodigital.com and still in beta, the mobile marketplace is designed ... rebrand is designed to address the convergence of mobile and internet campaigns, with consumers increasingly viewing web pages on the mobiles. Adhish Kulkarni, managing director at B!Digital, said: "The new ...

By Staff / Brand Republic 04-Nov-09

New mobile phone comparison site boasts fewer results

LONDON - A new mobile phone comparison website is claiming to provide a more concise, easier ... The Mobile Phone Expert site is being launched today by Richweb Media, which is behind ... from Mobile Phone Expert. Users then choose a phone and look for the best value tariffs on the major ... : "Many other mobile phone comparison sites boast that they host over half a million deals yet most ...

By Staff / Brand Republic 12-Nov-09

Sulake launches virtual world Bobba Bar for mobile users

for mobile phone users that allows them to make friends and date people from all over the world. ... drinks by chatting to the virtual bartenders. Bobba Bar is a continuation of Sulake's past mobile ... , said: "We're really excited to launch our new mobile virtual bar. As the first virtual hangout ...

By Jacquie Bowser / Brand Republic 09-Nov-09

Mobile market's quiet brand breaks global ad drive

LONDON - HTC, the smartphone brand recently overtaken by Apple, is joining the mobile marketing ... , having previously produced handsets for operator brands such as T-Mobile, but its share of the global ... agency Figtree . The exercise resulted in the replacement of HTC's existing 'Smart mobility' strapline ...

By Daniel Farey-Jones / Brand Republic 25-Oct-09

Seriously Social competition from 3 mobile launches on Facebook

LONDON - Mobile network 3 has launched the second of its Seriously Social competitions on Facebook

By Jacquie Bowser / Brand Republic 17-Nov-09

IAB Engage: Mobile, video and display ads will power future digital growth, says Philipson

LONDON - Online advertising will continue to enjoy further growth in the future, powered by mobile ... medium of online "there are little kids growing really fast". The IAB measured mobile revenues ...

By Daniel Farey-Jones / Brand Republic 11-Nov-09

Adeye acquires social messaging platform

LONDON - Adeye, a social mobile media marketing specialist, has expanded its offering by acquiring ... , but will move research and development to its headquarters in London. Storyz was developed as a mobile and web ... to enable mobile-to-web interaction, claiming it can easily be used as a "user-generated news type service ... for our existing suite of offerings." Adeye's services include social media and mobile marketing ...

By Staff / Brand Republic 29-Oct-09

Twitter teams up with handheld firm to launch TwitterPeek

Twitter mobile device. ... Available from today exclusively on Amazon.com, TwitterPeek will allow for as little as $99, plus a monthly fee of $7.95 a month, people to tweet on the go without the need to buy a costly smartphone or data plan from their mobile phone company. Peek makes a range of handheld cheap mobile ...

By Staff / Brand Republic 03-Nov-09

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