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UK online ad networks to grow by 60% in 2008

LONDON - UK media spend on online advertising networks will grow by 60% in 2008 to an estimated ... The report found that the pace of growth for ad networks continues to outstrip overall online ... will grow from 40% to 50%. Linus Gregoriadis, head of research at E-consultancy, said: Online ad networks ... Online Advertising Networks Buyer s Guide , which contains an analysis of market trends and profiles ...

By Staff / Brand Republic 12-May-08

ITV in acquisition talks with online ad networks

LONDON - ITV is reportedly planning to buy an online ad network after holding talks with eType, Ad2 ... The move would correspond with ITV s plan to make 150m from online ads by 2010. As part ... . ITV s online revenue rose 43% to 33m in 2007, with two thirds of that coming from Friends Reunited ... online service following the success of the BBC s iPlayer. It signed celebrity blogger Perez Hilton ...

By Jacquie Bowser / Brand Republic 15-May-08

Online advertising networks account for one in five display ad placements

LONDON - A new report has found that last year almost one in five online ads were placed via one ... ad networks sector in 2004 was £41.7m, representing 18% of the total £232.9m spent on online display ... that the consensus view is that online advertising networks will grow by 37% in 2005, to £57.1m. This should outpace ... , CEO of E-consultancy, said: "Online advertising networks are claiming an ever-larger slice of online ...

By by Staff / Brand Republic 16-Aug-05

Fox International launches online ad network in the UK

LONDON - Fox International is to launch its online advertising division .Fox Networks in the UK. ... Network, while Aperio was publisher services director for Ad.com. Wholly owned by News Corporation ... of Fox International Channels, said: Following with News Corp tradition, .Fox Networks has added 12 new ... network. The .Fox Network was formed in May 2007 from the merger of two previously acquired ad networks ...

By Staff / Brand Republic 03-Apr-08

US newspapers launch online ad network

and Hearst, are to launch an online ad sales business targeting wealthy consumers. ... to QuadrantOne so that the network can offer customised online campaigns on a competitive basis. It will allow ... -owner Gannett, will aggregate online audiences across the four businesses to give advertisers better access ... new online revenues to replace fast depleting traditional print business. The four claim ...

By Staff / Brand Republic 18-Feb-08

AOL acquires online advertising network

NEW YORK - AOL is in the process of buying Tacoda, an online advertising network that analyses ... , and AdTech AG, the online ad-serving company based in Frankfurt, Germany. ... advertisers to target consumers by studying their online behaviour. Using Tacoda s technology, AOL will be able to extend the reach of its third-party display network. Ron Grant, AOL President and chief ...

By Staff / Brand Republic 25-Jul-07

Adconion branches out with online video network

LONDON - Independent online advertising network Adconion Media Group has expanded its services ... the service will have an Adconion video player that they can embed on their sites. The network includes ads that play before, during or after online video content, and also overlay ads, which run alongside the video ... standard online ad formats, including Internet Advertising Bureau-supported banners and multiple purpose ...

By Dan Leahul / Brand Republic 24-Sep-08

People Group launch online ad network targeting Asians

LONDON - Online publisher People Group has launched an ad network called 'People Online' that aims ... People Online intends to serve as a gateway to the "brown pound" market for advertisers and media buyers, and as a sales house for third-party website publishers. The site represents a number of premium ... advertisers with a network of website publishers to reach a niche South Asian audience effectively ...

By Jaacquie Bowser / Brand Republic 04-Jun-08

Social networking site Piczo to increase online ad facilities

LONDON - Teen social networking website Piczo has announced plans to expand its online advertising ... to meet people online by adopting a "walled garden" approach to membership, by not having a user search ... added: "Piczo is offering advertisers, such as film and music distributors, a range of solutions ...

By by Alex Donohue / Brand Republic 25-Aug-06

Yahoo! buys online ad network Blue Lithium for $300m

LONDON - Yahoo! has acquired the UK's second largest internet advertising network, Blue Lithium ... According to Comscore Media Metrix, Blue Lithium is the fifth largest ad network in the US ... internet ad network, or exchange, Right Media, for $680m. Susan Decker, president of Yahoo!, said: Blue Lithium s expertise in network management will better enable Yahoo! to manage supply and demand ...

By Daniel Farey-Jones / Brand Republic 05-Sep-07

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