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ebookers abandons online advertising
ebookers, the online travel agency, is to abandon online advertising because it is expensive ... LONDON (Brand Republic) - ebookers , the online travel agency, is to abandon online advertising ... Daily Mail story, ebookers will not renew its advertising contract with AOL this year and will drop online advertising altogether because it is much less effective than traditional advertising. Yesterday ...
By Louise Banbury / Brand Republic 13-Mar-01
Growth of online advertising slows
The growth rate of online advertising in the US has slowed sharply, according to research ... LONDON (Brand Republic) - The growth rate of online advertising in the US has slowed sharply, according to research commissioned by the Internet Advertising Bureau. The research, conducted ... the online advertising industry may be taking a breather from its explosive growth over the past several ...
By Louise Banbury / Brand Republic 04-Oct-00
AOL acquires online advertising network
NEW YORK - AOL is in the process of buying Tacoda, an online advertising network that analyses ... advertisers to target consumers by studying their online behaviour. Using Tacoda s technology, AOL ... operating officer, said: The acquisition of Tacoda will build on our advertising momentum, letting us better serve advertisers by enhancing our ability to precisely target advertisements across an even ...
By Staff / Brand Republic 25-Jul-07
Online advertising spend beats cinema
UK online adspend overtook cinema advertising for the first time last year, according to figures ... LONDON (Brand Republic) - UK online adspend overtook cinema advertising for the first time last ... . The figures show that, despite a slowdown in growth in the run-up to Christmas, online advertising ... , according to estimates by the Cinema Advertising Association. In the fourth quarter, online advertisers ...
By Louise Banbury / Brand Republic 12-Apr-01
InSkin online advertising platform launches
LONDON - InSkin Media has launched a digital advertising format that allows media owners to carry ... content, which differs from the current mid-roll advertising that is commonly used. The technology, which also works for user-generated widget applications, enables advertisers to add interactive features ... and pre-roll impatience by positioning the advertising message as an integral part of the media player ...
By Jacquie Bowser / Brand Republic 06-Nov-07
Online advertising costs continue to fall
LONDON - European internet advertising costs have fallen by 30% over the past year and the drop ... an unsold inventory of 60%. Staffan Engdegard, online advertising analyst for Jupiter MMXI, said, "Lower ... Figures from Jupiter show that advertisers paid an average of ¬30 ( 18) for 1,000 page impressions ... of advertising space available outstrips demand, the company said. Jupiter estimates that the surplus of unsold ...
By Louise Banbury / Brand Republic 23-May-01
Subprime meltdown could hit online advertising revenues
companies slash their online advertising spend. ... , financial is one of the most saturated online advertising markets in terms of keywords. It is also ... online advertisers in July, according to Nielsen//NetRatings. While the crisis spells bad news ... for those advertisers wanting to deliver targeted ads or optimise their place in search results. However ...
By Staff / Brand Republic 29-Aug-07
New types of online advertising fuelling growth
LONDON - New types of internet advertising are helping to fuel the major growth in online ... ZenithOptimedia said new forms of online advertising such as search and datafeed, coupled ... . ZenithOptimedia says that it expects the growth in the UK's advertising economy to be a relatively poor 1.2%, with the German advertising market expected to grow by 1.6% as a result of the tournament. It has attributed ...
By by Staff / Brand Republic 11-Jul-06
Industry to examine universal online advertising package
of internet ads to make online campaign planning easier, as part of a consultation by the Interactive ... of which are already in use, will take into account the importance of using online advertising to support ... , but equally, advertisers must feel confident that their increasing requirement to use online to build ... The IAB reviews the shapes and sizes of online ad formats every two years, and its new ...
By Jennifer Whitehead, / Brand Republic 04-Apr-03
America Online advertising deals face SEC investigation
NEW YORK - AOL Time Warner is being investigated over advertising deals that may have falsely ... with online jobs website Monster.com, as well as the health site DrKoop.com and Catalina Marketing Corporation, which, it is alleged, America Online used to artificially boost the levels of advertising revenue before ... , or if there was real revenue from the deal. America Online has already admitted in August last year that $49m (£31.3m ...
By Staff, / Brand Republic 22-Apr-03
Jobs
- MARKETING MANAGER : Luxury Travel Company, Dylan*
- , Central London
- INTERNAL COMMUNICATIONS MANAGER, Dylan*
- GOOD BENEFITS, Central London
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
