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EA buys social gaming firm Playfish for $400m
NEW YORK - Electronic Arts has Acquired social networking games firm Playfish, which has developed ... on the transition from to digital and social gaming. Playfish will become part of EA's EA Interactive division, which covers online and wireless gaming. EA will pay around $275m in cash with approximately $25m in equity. Additional payments could reach $100m depending on performance targets for Playfish, whose games ...
By Staff / Brand Republic 09-Nov-09
Reebok iPhone game lets friends compete
LONDON - Reebok has released an iPhone game that offers multi-user competitive play and rewards ... The game is called iSprint and was created by digital design studio ustwo with mobile marketing agency Inside Mobile. Users find their iPhone screen transformed in to a 100-metre racetrack on which they must 'run' using their fingers as feet. Players have a choice of four surfaces to run on and the game ...
By Jennifer Whitehead / Brand Republic 28-Oct-09
Scrabble social gaming campaign plays on national rivalry
LONDON - Scrabble has launched a website that pits European rivals Belgium and The Netherlands against each other with players competing in quick Scrabble Battles.
By Daniel Farey-Jones / Brand Republic 09-Nov-09
LV= launches Shape Trace game to promote home insurance product
LONDON - Insurance, investment and pensions group LV= has launched a game called Shape Trace ... and create brand awareness, as well as capturing prospect data. The game features a household object ... the game at every tenth level. Players are encouraged to enter their details into a prize draw ... fun and engaging gaming experience that will challenge people's expectations of a financial services ...
By Jacquie Bowser / Brand Republic 11-Nov-09
Peugeot's multi-tasking game gathers phone numbers
LONDON - Euro RSCG 4D Digital has created a game challenging people to multi-task on their computer ... The Multi-taskers game invites users to complete tasks such as balancing a mouse-controlled wheel on a seesaw while completing a number sequence using the keyboard, at the same time as taking a ... hatchback, a compact MPV and an SUV. The game is aimed at 18- to 35-year-olds. Andrew Goodall, internet ...
By Jennifer Whitehead / Brand Republic 06-Nov-09
I-Level creates new apps and gaming role
The agency said the new role, which will see Newton reporting to i-level managing director Mark Creighton, is in response to the evolution of gaming, apps and other platforms. It runs across the agency ... Creighton, i-level managing director said: "With the fast moving environment of platforms, apps, gaming ...
By James Quilter / Brand Republic 20-Nov-09
Online reviews key to purchase decisions
online reviews before making product purchases. ... A survey by PR agency Weber Shandwick of 1,021 UK consumers found that 26% cited online advocacy ... % of respondents said they were more likely to check online for reviews before making a purchase than compared ... than 800 UK consumers leaving retail outlets in August and September. The importance of online reviews ...
By Staff / Brand Republic 27-Oct-09
ITV launches 'I'm a Celebrity' pay-to-play games
-to-play branded games that can be accessed via the interactive services of Sky and Virgin Media. ... The games have been created by ITV Studios Digital Productions, and can be played for free at a ... for the bush toilet to access the next level. On Virgin Media the game, designed by Two Way Media ... Studios said: "These types of branded games are core to ITV Studios Digital Productions' strategy ...
By Jennifer Whitehead / Brand Republic 19-Nov-09
Aertex appoints Cube3 for brand and online revamp
LONDON - Men's clothing brand Aertex has appointed Cube3 to create a new positioning and online ... stores. The strategy will aim to align brand communications with Aertex s online presence. It is also ...
By James Quilter / Brand Republic 11-Nov-09
Online adspend withstands recession and set for 2010 increase
LONDON - The vast majority of marketers across Europe have spent more on online advertising ... % of marketers said that they'd spent more online than last year, with 94% saying they expected the figure to go ... across Europe. It showed that marketers expect to spend 7.6% more on online marketing next year, rising ... findings reveal that online advertising is continuing to thrive and grow due to its flexibility ...
By Staff / Brand Republic 16-Nov-09
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