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Online reviews key to purchase decisions
online reviews before making product purchases. ... A survey by PR agency Weber Shandwick of 1,021 UK consumers found that 26% cited online advocacy ... chosen by 11%, shop staff by 10% and advertising by 10%. The survey also found that 31% of UK consumers ... % of respondents said they were more likely to check online for reviews before making a purchase than compared ...
By Staff / Brand Republic 27-Oct-09
Tesco to build shopping centres in China
East, but its deal to open three large shopping centres in China show it has no such problems operating ... The UK's largest supermarket already has a presence in 28 Chinese cities. Now Tesco has signed a 50:50 deal with a group of Chinese investment funds to build three shopping centres in the north-eastern cities of Fushan, Anshan and Qinhuangdao. Each will hold a Tesco Extra, the retailer's largest store ...
By James Quilter / Brand Republic 13-Nov-09
Cadbury takes pop-up store concept into digital channel
of the week via an online shop that will appear and disappear from a number of fashion blogs and retail sites. ... by popular advertising icon the Cadbury's Caramel Bunny. To mark the launch, it has set up a pop-up shop just off Carnaby Street in London, the Caramel Nibbles Boutique . The shop, however, is there only for window shopping. People wanting to get hold of a free scarf will have to go online this Thursday ...
By Jennifer Whitehead / Brand Republic 26-Oct-09
LinkShare launches Twitter affiliate marketing tool
. LinkShare managing director Liane Dietrich said: "With the holidays around the corner and seasonal online shopping on the rise, the LinkShare TweetShop Tool comes at an opportune time for publishers to share more online and take advantage of increased interest among online shoppers "In the advent of the Twitter ...
By James Quilter / Brand Republic 29-Oct-09
Aertex appoints Cube3 for brand and online revamp
LONDON - Men's clothing brand Aertex has appointed Cube3 to create a new positioning and online ... stores. The strategy will aim to align brand communications with Aertex s online presence. It is also ...
By James Quilter / Brand Republic 11-Nov-09
Online adspend withstands recession and set for 2010 increase
LONDON - The vast majority of marketers across Europe have spent more on online advertising ... % of marketers said that they'd spent more online than last year, with 94% saying they expected the figure to go ... across Europe. It showed that marketers expect to spend 7.6% more on online marketing next year, rising ... findings reveal that online advertising is continuing to thrive and grow due to its flexibility ...
By Staff / Brand Republic 16-Nov-09
New York Times wrestles with online charge method
for content online after wrestling for months with the issue. ... highlights the fear among newspaper executives of driving away online readers if content is no longer free ...
By Staff / Brand Republic 02-Nov-09
Online finance tool closes in on official launch
LONDON - Money Dashboard, an online service helping people keep track of their money across ... secure and free online personal finance service that helps individuals and families to manage their money more effectively. It is a piece of software that links into a user's online financial accounts ... and has been running a social media campaign across various online channels including Twitter , LinkedIn ...
By Jacquie Bowser / Brand Republic 23-Oct-09
Online glasses retailer Retrospecs in Jazz FM sponsorship
LONDON - Online spectacles retailer Retrospecs, purveyor of the "nerdcore" glasses currently ... Retrospecs.co.uk is using the sponsorship to promote its Black Eyewear range of 1950s-inspired black plastic designs, favoured by jazz musicians like Dizzy Gillespie and Benny Goodman. As part of the sponsorship of Bob Sinfield's Saturday afternoon show, Retrospecs is running an online competition for 12 ...
By Jennifer Whitehead / Brand Republic 09-Nov-09
Knife crime campaign film targets teenagers online
online today in the latest part of the Home Office's anti-knife crime initiative.
By Daniel Farey-Jones / Brand Republic 27-Oct-09
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