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Online reviews key to purchase decisions
online reviews before making product purchases. ... A survey by PR agency Weber Shandwick of 1,021 UK consumers found that 26% cited online advocacy ... % of respondents said they were more likely to check online for reviews before making a purchase than compared ... than 800 UK consumers leaving retail outlets in August and September. The importance of online reviews ...
By Staff / Brand Republic 27-Oct-09
Aertex appoints Cube3 for brand and online revamp
LONDON - Men's clothing brand Aertex has appointed Cube3 to create a new positioning and online ... stores. The strategy will aim to align brand communications with Aertex s online presence. It is also ...
By James Quilter / Brand Republic 11-Nov-09
Online adspend withstands recession and set for 2010 increase
LONDON - The vast majority of marketers across Europe have spent more on online advertising ... % of marketers said that they'd spent more online than last year, with 94% saying they expected the figure to go ... across Europe. It showed that marketers expect to spend 7.6% more on online marketing next year, rising ... findings reveal that online advertising is continuing to thrive and grow due to its flexibility ...
By Staff / Brand Republic 16-Nov-09
New York Times wrestles with online charge method
for content online after wrestling for months with the issue. ... highlights the fear among newspaper executives of driving away online readers if content is no longer free ...
By Staff / Brand Republic 02-Nov-09
Online finance tool closes in on official launch
LONDON - Money Dashboard, an online service helping people keep track of their money across ... secure and free online personal finance service that helps individuals and families to manage their money more effectively. It is a piece of software that links into a user's online financial accounts ... and has been running a social media campaign across various online channels including Twitter , LinkedIn ...
By Jacquie Bowser / Brand Republic 23-Oct-09
Online glasses retailer Retrospecs in Jazz FM sponsorship
LONDON - Online spectacles retailer Retrospecs, purveyor of the "nerdcore" glasses currently ... Retrospecs.co.uk is using the sponsorship to promote its Black Eyewear range of 1950s-inspired black plastic designs, favoured by jazz musicians like Dizzy Gillespie and Benny Goodman. As part of the sponsorship of Bob Sinfield's Saturday afternoon show, Retrospecs is running an online competition for 12 ...
By Jennifer Whitehead / Brand Republic 09-Nov-09
Knife crime campaign film targets teenagers online
online today in the latest part of the Home Office's anti-knife crime initiative.
By Daniel Farey-Jones / Brand Republic 27-Oct-09
Absolute Radio in online listenership measurement first
The year-old company has published monthly live listening hours for February to September and plans to "provide greater insight into how our listeners hear our output online" over the coming months. The figures show that hours on Absoluteradio.co.uk varied between 3.6m in June and 6.3m in September ...
By Jennifer Whitehead / Brand Republic 23-Oct-09
WSJ Europe unveils redesign of print and online properties
, online, outdoor and retail marketing activities aimed at executives and business travellers in key ...
By Jacquie Bowser / Brand Republic 17-Nov-09
Vampire sequel gets online presence in Habbo Hotel
LONDON - Teens will be able to feed their obsession with vampire film 'Twilight' on virtual world Habbo Hotel, which running activity from Friday in the run-up to the release of 'The Twilight Saga: Ne...
By Daniel Farey-Jones / Brand Republic 05-Nov-09
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