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Miva launches pay-per-click network
LONDON - Miva Media has launched a vertical pay-per-click network in the UK and US designed ... Network, which continues to operate across all sectors. Peter Corrao, CEO of Miva, said: As the pay-per-click ... additional choice and flexibility depending on the specific objectives of their pay-per-click campaigns ... have seen the click to conversion rates double on the network for applications, registrations and CV ...
By by Staff / Brand Republic 01-Feb-07
New search engine targets pay-per-click advertisers
LONDON - Thomson Directories has launched a new UK search engine with a pay-per-click feature ... as well as developing the pay-per-click advertising. Laurence O'Toole, director of new media ... of the pay-per-click package can be seen at Thomson Directories . If you have an opinion on this or any ...
By Staff, / Brand Republic 03-Feb-03
Yell.com introduces pay-per-click system for advertisers
LONDON - Yell.com is enhancing its advertising product portfolio with the addition of a pay-per-click ... Yell.com s pay-per-click ads are embedded into the main body of the search results page, it will only appear when a user searches for a keyword or business across a broad or non-specific location ... is available at Yell Direct. Keith Parrish, managing director of Mirago, said: As the advertiser only pays ...
By Joanne Payne / Brand Republic 26-Mar-07
AdBrite announces pay-per-click for display ads
LONDON - Online advertisers can now choose to use pay-per-click display ads as an alternative ... in the same way they pay for search placements and text ads -- paying only when their ad is clicked. A spokesman for AdBrite, said: "When direct-response advertisers pay per impression, they assume the full risk ... advertisers pay only for clicks. This lowers advertiser risk while increasing performance." ...
By Dan Leahul / Brand Republic 02-Dec-08
EMI to use pay-per-click mobile ads to promote Lily Allen
LONDON - EMI's subsidiary record label Parlophone is to use pay-per-click mobile advertising ... Parlophone said the change, which will allow Allen s fans to download an animated screensaver to their mobiles, will optimise mobile ad spend by only paying for active click-throughs to Lily Allen s online ... content. Duncombe added the click-through scheme was in keeping with the digital and viral growth of her ...
By AlexDonohue / Brand Republic 09-Mar-07
ValueClick buys pay-per-click site Search123 in $5m deal
LOS ANGELES - ValueClick, the digital marketing services company, has bought pay-per-click search ... ValueClick will pay $3.3m (£2m) cash and take on debt at the company, which operates a search engine where advertisers bid for priority placement on search result pages. ValueClick said that Search123, based in California, would be a great fit with the company. James Zarley, chairman and chief ...
By Staff, / Brand Republic 09-Jun-03
Center Parcs unveils online and pay-per-click drive
with a pay-per-click and online display campaign, created by Golley Slater Digital.
By Nikki Sandison / Brand Republic 07-Jan-09
Google offers small businesses search marketing through Thomson
LONDON - Thomson Directories is to sell Google's AdWords targeted pay-per-click text ads service ... . Thomson can send link click-throughs directly to a business's website or to a specially created ...
By by Daniel Farey-Jones / Brand Republic 04-May-05
Espotting signs paid-for search deal with ITV websites
LONDON - Pay-per-click advertising company Espotting has been appointed by ITV to power searches ... to appear within search listings, with advertisers then paying for any traffic received from the listing ...
By Staff, / Brand Republic 17-Nov-03
Google set to extend advertising programme with display option
time, along with its pay-per-click service. ... The AdSense programme currently allows website owners to place ads on their sites from Google based on relevant search terms, with advertisers paying for every click through. According to a reports, the new model will introduce the "cost-per-mille" format, where advertisers pay for every ...
By by Staff / Brand Republic 25-Apr-05
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