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Blue Barracuda retains Zoopla search work
LONDON - Digital agency Blue Barracuda has retained the search business for property portal Zoopla ... Media Group. Blue Barracuda, which has held the paid search Zoopla account since March 2008, will now ... fresh and innovative, integrating with on-site search activity, the needs of our sales team and Google's full offering to advertisers. ...
By Staff / Brand Republic 19-Nov-09
British Heart Foundation appoints Agenda21 for paid search business
Foundation to manage its paid search campaign. ... Activity will include full planning and execution of paid search recommendations, including management of the Google grant aid, provided to charities to help enhance digital advertising strategies ... , said: "Search has already started to improve how we communicate with the right people, in the right way ...
By Jacquie Bowser / Brand Republic 12-Nov-09
Trading Places: This week's people moves in advertising, digital, marketing and media
LONDON - Brand Republic rounds up this week's people moves in advertising, digital, marketing ... Advertising Chris Clarke , the global chief executive of SapientNitro , is moving from New ... as creative director. ( Brand Republic ) Digital The Internet Advertising Bureau has appointed Publicis ... ) Aegis Media's Carat has appointed Gary Reid as head of search, replacing Greg Shickle, who ...
By Staff / Brand Republic 20-Nov-09
Google develops commerce search in time for Christmas
LONDON - Google is attempting to make some cash from online retailers by creating a search service ... Google Commerce Search can be added to retail sites with functions such as shopping by category ... related items search. It automatically includes a synonym feature and a spellchecker. Google hasn ... and the number of search enquiries made on the site each year. On the official Google Blog, the engineers behind ...
By Jennifer Whitehead / Brand Republic 05-Nov-09
Google adds music to search in MySpace deal
search results starting in the US today. ... Music-related search results will present links to songs which when clicked will bring up pop-up players supplied by Google's new partners. The MySpace pop-up player will have information on tour dates, links to videos and digital downloads, as well as a button for music and ticket sales. Google said ...
By Jennifer Whitehead / Brand Republic 29-Oct-09
Trading Places (6 Nov): This week's people moves in advertising, digital, marketing and media
to Vodafone, make the headlines in Brand Republic's round-up of this week's people moves in advertising ... Advertising TBWA Group UK has parted company with Tim Lindsay , its UK president, and has ... , but he has been on sabbatical for three months following the launch of Microsoft's new search engine, Bing. ( Revolution ) Search optimisation and online reputation management firm Digitalis Media has ...
By Daniel Farey-Jones / Brand Republic 06-Nov-09
Microsoft and Google add real-time Twitter search
LONDON - Microsoft and Google have both signed search deals with Twitter to make tweets appear ... in the US only. Microsoft said the Twitter agreement on Bing will see tweets relating to search terms appear and automatically update on the search page. Users can also click on 'See more tweets about ... , saying it had reached an agreement with Twitter to include updates in Google search results ...
By Jennifer Whitehead / Brand Republic 22-Oct-09
Trading Places (13 Nov): This week's people moves in advertising, digital, marketing and media
LONDON - Brand Republic rounds up the week's major people moves in advertising, digital, marketing ... ; mso-bidi-language:#0400;} Advertising Miguel-Angel Furones , Leo Burnett's former ... for about eight years, where his roles have included group head of travel and advertising manager across ... . The search for Luke Johnson 's successor began in August. Burns will leave his post as chairman of Santander ...
By Staff / Brand Republic 13-Nov-09
Bing moves out of beta for imminent full UK launch
LONDON - Microsoft has said its Bing search engine is now out of beta in the UK ... Microsoft's Cedric Chambaz announced the development on the Microsoft Advertising Community ... of our new search experience in the mass media in the coming days." "This consumer outreach will combine ... predecessor Live Search in August 2008. ...
By Daniel Farey-Jones / Brand Republic 13-Nov-09
News Corp may hide sites from search engines after paywall is erected
newspapers, it will block search engines such as Google from adding its content to their search results. ... to the search engine. Murdoch replied: "I think we will. But that's when we start charging." Earlier he had questioned the value of visitors to websites delivered by search engines, saying that they did not become ...
By Jennifer Whitehead / Brand Republic 09-Nov-09
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