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Coca-Cola to teach the world to be happy via social networking sites
online photo galleries, video clips, blogs, microblogs, social networking combined with an amazing ... in 365 days, finding out what makes people happy and sharing this with the world through social networking sites. The campaign is called 'Expedition 206' and will run throughout 2010. Following ...
By Jennifer Whitehead / Brand Republic 21-Oct-09
EA buys social gaming firm Playfish for $400m
NEW YORK - Electronic Arts has Acquired social networking games firm Playfish, which has developed ... EA said the acquisition strengthened its social entertainment offering and increaseed its focus on the transition from to digital and social gaming. Playfish will become part of EA's EA Interactive division ... of EA Interactive, said: "Social gaming, with its emphasis on friends and community, is seeing ...
By Staff / Brand Republic 09-Nov-09
Former Bebo exec Angel Gambino resurfaces in Argentina
LONDON - Latin American social networking site Sonico has appointed former Bebo executive Angel ... our business." Sonico was founded in July 2007 and markets itself as "the social network of Latin ... -device engagement and revenue through content and applications. She said: "I am excited to join the social media ... , Gambino was vice president of commercial, strategy and digital media for MTV Networks. She also worked ...
By Jacquie Bowser / Brand Republic 03-Nov-09
LinkedIn to integrate with Microsoft email
with Microsoft that will see its social networking service integrated into Microsoft Outlook. ... and social networking feeds into Outlook. Microsoft plans to integrate LinkedIn into the public beta ... announced that it was partnering with Twitter to allow users to sync their social networking accounts so ... At its annual Developer Conference, Microsoft is currently previewing the Microsoft Outlook Social ...
By Jacquie Bowser / Brand Republic 19-Nov-09
Burberry launches trench coat photo sharing site
the social networking site's members to submit images and opinions on the brand's range of trench coats.
By James Quilter / Brand Republic 10-Nov-09
CIA invests in social media monitoring company
development agreement" with Visible Technologies, a company specialising in data-mining social-networking ... of social media analysis and engagement solutions". The move is believed to be part of the CIA s aim to utilise the "open source" information available on social networking sites. In-Q-tel was set up in 1999 ... to monitor social networking sites but there were restrictions as to how this could be used. In a Wired ...
By James Quilter / Brand Republic 21-Oct-09
Social media at work causes £1.4bn 'productivity black hole'
LONDON - Social media sites such as Facebook and Twitter are costing UK firms an estimated £1.4bn a ... and found that 57% of people on average spend 40 minutes on social networking sites each week. Morse said ... risks. Philip Wicks, a Morse consultant, said: "Social media can be good for business, helping ... and predominantly for business purposes." The study did not take into account the positive effects of social ...
By Jacquie Bowser / Brand Republic 26-Oct-09
Seriously Social competition from 3 mobile launches on Facebook
LONDON - Mobile network 3 has launched the second of its Seriously Social competitions on Facebook ... Seriously Social , devised in conjunction with advertising agency Glue and experiential agency ... is open to all fans of the Seriously Social Facebook page . A shortlist of the 25 best entries ... they back wins. The first Seriously Social competition received 58,000 votes over a two-week period ...
By Jacquie Bowser / Brand Republic 17-Nov-09
BBC News appoints first social media editor
social media editor. ... ." In his new role Gubbay will also be tasked with looking at third party social media tools and networks ... on editorial development of user-generated content and social media initiatives across the BBC newsroom. Part of that work will involve coordinating the work of correspondents and reporters using social media tools ...
By Staff / Brand Republic 17-Nov-09
Madeleine McCann hunt harnesses social media to spread video appeal
for the appeal, Jim Gamble, head of Ceop, said: "We are using our network around the world to launch a viral ...
By Daniel Farey-Jones / Brand Republic 03-Nov-09
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