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Results 1 - 10 of 6828 matching results

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Brands wasting capabilities of social networks

LONDON - Online marketers are not using social networks properly to promote their brands, according ... The report, 'Branded Social Networking Pages: Best Practices for Successfully Engaging Users', found that half of advertiser-branded social networking pages in Europe have fewer than 1,000 friends. The average branded social networking page, on sites such as MySpace or Facebook, has only 6,494 friends ...

By Jacquie Bowser / Brand Republic 19-Jun-08

Adspend estimates on social networks cut

LONDON - Analysts have cut back estimates for global adspend on social networks adding to concerns ... EMarketer has cut its projections for adspend on social networks to 2.2bn in 2011, which is down by 200m on its estimate of 2.4bn. However, the growth rate for worldwide social network ad spending still dwarfs that of worldwide online ad spending. This year it is estimated that social networks ...

By Jacquie Bowser / Brand Republic 21-May-08

UK marketers do not understand social networks

LONDON - Lack of understanding prevents almost half of UK marketers from investing in social ... by 19%, and the fact that social networking is still in an experimentation phase and not proven yet ... responded saying that 2009 will be the year of social networking for marketers. The survey also showed that in the past six months, 54% of respondents had run a social networking campaign. However, of these campaigns ...

By Staff / Brand Republic 10-Mar-09

Conference to look at widgetisation for social networks

LONDON - Europe's first conference dedicated to social networking widgets will take place ... for social networks and its implications for marketers. The one-day conference will focus on widget tools and platforms, and commercial applications with real-world case studies and panel discussions regarding social ... moderated conference social network, dubbed Backnetwork, to make connections, share information and discuss ...

By Jacquie Bowser / Brand Republic 06-Nov-07

Karmarama joint venture aims to source social networks

venture to build social networks as part of marketing campaigns for clients. ... white label social networks for brands. The potential appeal of these networks to marketers ... are the key ingredients of a social network community? Nicola Mendelsohn, chairman and partner of Karmarama ... K Networks will offer all the benefits of an online customer community, integrated with a full ...

By Jacquie Bowser / Brand Republic 15-Oct-08

Lifestyle social networks: the marketer's new best friend?

The rapid growth of social networks over the last year has not gone unnoticed in the marketing ... -to-one level. Social networks are big business. Simply look at the dotcom-like valuations some sites ... .0 damnation, and remember the golden rule is that social networks exist for the user, not the brand. The big ... social network sites is considerably easier than on their mass appeal counterparts. For example, as a ...

By Steve Davies / Brand Republic 16-Nov-07

Adspend on social networks set to rise 77%

LONDON - Adspend on social networking sites, such as Bebo and Facebook, is expected to rise 77 ... networking last year. The UK accounts for 68% of social networking adspend in Western Europe. The social ... will enjoy slightly greater gains in social network adspend, percentage wise, than the US. However, social sites represent a tiny portion of UK online adspend at just 3.4% in 2008. Social networking adspend has ...

By Nikki Sandison / Brand Republic 04-Jun-08

Ipsos in alliance to target respondents through social networks

and Sample3.0 technology, which reaches respondents via social networks. Efrain Ribeiro, chief operating ... will then communicate with the respondents using its Sample3.0 technology, which is integrated into more than 70 social networks. The respondents will be rewarded by Peanut Labs in their network's reward currency. Peanut ...

By Staff / Brand Republic 16-Jun-08

Google to fight back in battle of social networks

LONDON - Google is working on plans to take on Facebook's advances in social networking by opening ... further than Facebook in opening up its social networking platform to the rest of the internet. Facebook took social networking into new territory in May by opening up its platform to outside software ... . Although Google has trailed in social networking, its Orkut offering has 25m monthly visitors worldwide ...

By Daniel Farey-Jones / Brand Republic 30-Oct-07

BBC launches Top Gear widget for social networks

LONDON - BBC Worldwide has launched a 'Top Gear' widget that users can download onto social ... track of your favourite websites on your desktop or social networking site. They re easy to install ... onto a user s desktop, start page or social networking site you can guarantee regular and prolonged ...

By Jacquie Bowser / Brand Republic 14-Feb-08

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