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Evian roller babies makes Guinness Book of Records with 45 million online views
-skate stunts, set to the tune of 'Rapper's Delight'. The ad follows in the footsteps of successful ...
By Jennifer Whitehead / Brand Republic 16-Nov-09
Meteorite stunt backfires on Swedish telecoms firm
with the Swedish telecoms company behind the stunt losing a government contract. ... that the meteorite was a hoax. The stunt included the recording of video footage of the aftermath of the meteor strike, which appeared on YouTube: Although Tele2 has said that the stunt was part of a wider ... has said it will reimburse the government over any expenses incurred by the stunt. ...
By Jennifer Whitehead / Brand Republic 28-Oct-09
Fox's fake 'biscuit safety board' taken seriously by council workers
LONDON - Northern Foods' stunt around the creation of a fictitious "biscuit safety authority" has
By James Quilter / Brand Republic 21-Oct-09
Vegemite's iSnack 2.0 brand meets with widespread derision
the trending topics list on Twitter, leading to suggestions that it has been adopted as another publicity stunt ...
By Jennifer Whitehead / Brand Republic 28-Sep-09
British Airways plans £10 seat selection charge
". Meanwhile, the European Commission has been accused of a breach of neutrality after backing a pro-EU stunt ...
By James Quilter / Brand Republic 25-Sep-09
Beck's takes over London hipster hangouts
The stunt is part of Beck's Music Inspired Art campaign and the three pubs were chosen for their connections to live music and their propensity to attract crowds of young hipsters. The Lock Tavern's new look is inspired by the Prince track 'Diamonds and Pearls'. It is just up the street from where Prince ...
By Jennifer Whitehead / Brand Republic 07-Sep-09
Maoam says carnal wrapper complaint is genuine
publicity stunt. However, a company spokesman said it had received the complaint via email from Simpkins ...
By Daniel Farey-Jones / Brand Republic 28-Aug-09
Woofer for 'when 140-characters is not enough'
is simply a marketing stunt for Join the Company's main website. The Twitter-style search box does ...
By Dan Leahul / Brand Republic 27-Aug-09
Big Brother faces axe after ratings failure say reports
-to-basics 'Big Brother', with more of a focus on housemate relations than stunts and tasks. However it has ...
By Jennifer Whitehead / Brand Republic 26-Aug-09
TalkTalk courts controversy with £100k stunt involving ex-pickpocketers
the stunt. You can read a post on the TalkTalk Blog about it here. The campaign has met with a ... TalkTalk said that the stunt has been in pilot since July 1 and none of the team has yet been rumbled ...
By Jennifer Whitehead / Brand Republic 20-Aug-09
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