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Government criticised for digital strategy during swine flu outbreak
communications strategy during the swine flu panic as inferior to the US authorities' efforts. ... the first week of swine flu hysteria and found that the UK government's authoritative information was buried ...
By Jacquie Bowser / Brand Republic 08-May-09
Peta erects 'meat kills' billboard outside Glasgow swine flu hospital
by erecting the billboard outside Southern General Hospital in Glasgow, where the UK's only swine flu fatality ... to die from swine flu. Pregnant at the time she was admitted to hospital, she went in to labour ... in Paisley. According to government advice on the swine flu outbreak, the disease is common among pigs ...
By Jennifer Whitehead / Brand Republic 24-Jun-09
UK brands lag behind US counterparts in response to swine flu
over swine flu, but UK brands have been slower to respond to the crisis. ... -owned disinfectant brand Lysol has updated its homepage with information on swine flu. It says that although ... care brand Carex has a heavy focus on hygiene on its website, but no mention of swine flu or flu ... hand-washing as a key tool for stopping the spread of swine flu. The UK government's advice ...
By Jennifer Whitehead / Brand Republic 30-Apr-09
BR Video: Media accused of whipping up swine flu panic to sell papers
while concerned about swine flu also believe the media has taken advantage of the situation and whipped ... -fareast-language:#0400; mso-bidi-language:#0400;} Swine flu has featured heavily in the press over the past two ... of swine flu in the UK, with four in Scotland -- including one case of person-to-person transmission. The Department of Health has launched a public health ad campaign for swine flu across TV, print and radio ...
By Nikki Sandison / Brand Republic 08-May-09
Channel M set to shed around half its staff
of beer and a report that a local woman being tested for swine flu is "highly unlikely" to have contracted ...
By Staff / Brand Republic 28-Apr-09
Google to predict flu outbreaks through search data
NEW YORK - Google is using data collected from people searching for flu-related websites in the US ... common during the flu season and compared the data against that provided by the US Centres for Disease ... of people experiencing flu-like symptoms. The blog says that the CDC does a great job of tracking flu but that traditional surveillance can take between one and two weeks. "By making our flu estimates available each day ...
By Staff / Brand Republic 12-Nov-08
Dettol tops ranking of most motivating TV ads
Mercury measures how an ad positions a brand emotionally and whether consumers are likely to go on to make a purchase. Paul Baker, head of Mercury, said: "An increased awareness of protecting yourself and your family against germs, caused by the recent publicity of swine flu and E coli breakouts, is likely ...
By Daniel Farey-Jones / Brand Republic 03-Nov-09
Benylin seeks stand-out with new cold and flu product
LONDON - Creative Leap has unveiled a design for the new Cold & Flu Max Strength range, produced ... . David Gray, planning director of Creative Leap, said: "The cold and flu category is the fastest ... and flu category was clearly signposted within the information hierarchy." He added ... and flu brands, such as Lemsip. Alison Hall, senior product manager of Benylin, said: "Benylin Cold ...
By by Amy Dry / Brand Republic 06-Dec-06
Euro RSCG holds on to £6m DoH flu immunisation task
LONDON – The Department of Health has reappointed Euro RSCG London to its £6m flu immunisation ... to run the autumn as the government prepares to push its flu immunisation message. The immunisation ... Cooper. A spokesperson for the Department of Health said: "The flu campaign messages are as vital as ever. We cannot be complacent and assume that the low levels of winter flu we have seen in previous ...
By Staff, / Brand Republic 11-Aug-04
M&S responds to bird flu concerns with ad campaign
not come from Asia, as fears about the outbreak of bird flu increase. ... contaminated chicken may well be misplaced. The World Health Organisation has said humans catch bird flu ... died in Asia from bird flu since the latest outbreak, including two young boys in Thailand this week ...
By Jennifer Whitehead, / Brand Republic 27-Jan-04
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