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ITV welcomes product placement U-turn
of revenue means better funded content - which can only be good news for viewers." Tess Alps, chief ...
By Staff / Brand Republic 13-Sep-09
TV is ad medium with most impact says survey
remains a powerful marketing medium in the face of the growing popularity of the internet. Tess Alps, CEO ... of evidence" out there. Alps said: "I think the reason people are now more conscious of any form ...
By Ben Bold / Brand Republic 19-Aug-09
US broadcasters and media agencies in TV ratings shake-up
as the fourth quarter of the year. Tess Alps, who is chief executive of UK commercial television industry body Thinkbox, welcomed the development. Alps said: "Viewers don't care how the programmes are delivered ... television watched on laptops from services such as ITV.com or 4OD. **Read more of Tess Alps on TV ...
By Staff / Brand Republic 14-Aug-09
Mercedes bets on Inc to secure E-class coverage
Inc's first project involved testing the car's optional add-on night vision system by driving at night and without headlights up one of the most challenging roads in the world -- the unlit 48-hairpin Stelvio Pass in the Italian Alps. Inc took along a film crew, a photographer and two writers to cover ...
By Daniel Farey-Jones / Brand Republic 10-Aug-09
2008 was record year for TV ads watched
. Thinkbox research has shown that 78% of online TV viewing is to catch up with broadcast TV. Tess Alps ...
By Daniel Farey-Jones / Brand Republic 28-Jan-09
City Republic: Barclays bites back at the critics
that Patience and the other Barclays directors have called this one correctly. Trouble in the Alps The World ...
By Stephen Foster / Brand Republic 26-Jan-09
Cosmo bulks up with men's supplement
November issue, fronted by celebrity couple Vernon Kay and Tess Daly, bringing in ads for men's fragrances
By Sarah Crawley-Boevey / Brand Republic 09-Oct-08
Harry Potter trumps Tess of the D'Urbervilles
LONDON - BBC One's adaptation of Thomas Hardy's novel 'Tess of the D'Urbervilles' put in a strong ... Gemma Arterton as Tess, attracted 5.6m viewers and a 22.1% share of the 9pm to 10pm audience ... . 'Tess' was beaten by ITV1's airing of 'Harry Potter and the Goblet of Fire', the fourth film in JK ...
By Nikki Sandison / Brand Republic 06-Oct-08
Agatha Christie's Poirot beats Tess with 5.1m viewers
LONDON - 'Agatha Christie's Poirot' on ITV1 narrowly beat BBC One's Thomas Hardy drama 'Tess ... and Jemima Rooper. It pipped the third episode of the BBC's four-part adaptation of 'Tess of the D ...
By Nikki Sandison / Brand Republic 29-Sep-08
X Factor defeats BBC One's Merlin with 9.3m viewers
is not on. If Dad can bear the scariness." On Sunday, the second episode of BBC One's 'Tess of the D ... One a 21.5% share of the audience. ITV1's 'Agatha Christie's Poirot' wasn't far behind 'Tess ...
By Darren Davidson / Brand Republic 22-Sep-08
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