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User generated content sites could struggle to generate cash
LONDON - User generated content videos are expected to account for more than half of online video ... key business models currently being used for user generated content websites; advertising, content ... . Screen Digest said that the massive popularity of user generated content video sites such as MySpace ... , the Screen Digest report said user generated video would only produce 15% of the total revenues ...
By by Alex Donohue / Brand Republic 15-Jan-07
DfT harnesses power of user generated content in Think! campaign
LONDON - The Department for Transport has launched a campaign to promote its "Think!" road safety initiative, with ads created by MTV viewers.
By Darren Davidson / Brand Republic 16-Jul-07
Pathe turns to user generated content to back Jack Black movie
LONDON - Pathe has put user generated content and social media at the centre of its marketing ... at Arena BLM, said: In an age of user generated content this film lends itself brilliantly to an audience ...
By Staff / Brand Republic 23-Jan-08
Obama team uses LBi to create user generated campaign site
presidential hopeful Barack Obama, featuring user generated content and interactive videos. ... feature user generated content and collaborative work, including an interactive version of Will ... . HopeActChange allows visitors to submit their own photos in support of Illinois junior senator Obama. Users can view video content created by filmmakers Jesse Dylan and Mike Jurkovac, who worked on US rapper ...
By Alex Donohue / Brand Republic 22-Feb-08
Blogs on the run!
Apple's worldwide launch of the new iPhone will mobilise the next wave of user generated content ... new mobile generation, the iPhone goes one step further. Users can now indulge in the pleasures of a ... later brand owners will need to start surfing the wave of consumer generated content -- on mobile ... in Europe -- we re starting to see the emergence of consumer generated mobile content that s driving ...
Brand Republic 17-Jan-07
Daily Mail travel site launches with strong UGC emphasis
's travel pages with blogs and user generated content. ... The picture-led site provides new and archived Daily Mail and The Mail on Sunday articles, travel features, destination guides, weekly travel blogs, breaking news and consumer stories. Users can share their travel experiences by posting their own videos, photos and stories online. The site ...
By Jacquie Bowser / Brand Republic 15-May-07
Mr Paparazzi signs w00t!media for ad sales
LONDON - User generated content celebrity gossip website Mr Paparazzi.com has appointed independent ... magazines. The site publishes up-to-the-minute user-generated content that allows the public to be part ... !media is renowned for bringing the best celebrity content sites to advertisers. Mr Paparazzi is growing rapidly ...
By Staff / Brand Republic 14-May-08
Daily Mirror moves into Web 2.0 with improved website
LONDON - The Daily Mirror has relaunched its website to feature increased video and user generated ... of news, showbiz information and sport. Users will also be able to contribute to the Mirror s citizen ... and live results service supported by images, audio and video content, and the newspaper s celebrity news ... with the user of 2007 in mind. Julia Smith, MGN s head of digital, added: The relaunch is all about building ...
By by Alex Donohue / Brand Republic 08-Feb-07
Fox uses Wiki for Fantastic Four site
LONDON - Twentieth Century Fox has created a user generated content Wiki site for the launch ... The site was built by the Picture Production Company using DokuWiki, a Wikipedia service that allows visitors to add, remove, edit and change content, typically without the need for registration. It also allows users to share information about the Silver Surfer in multiple languages, including English ...
By Jacquie Bowser / Brand Republic 23-May-07
Kiss asks fans to create UGC videos
LONDON - Kiss Radio is asking its listeners to upload user generated content, including images ... user generated content to the next level. It is a natural evolution to put our advertising in the hands ... with Kiss digital TV viewers and clubbers from Kiss club nights to create the content. Steve Parkinson ...
By Nikki Sandison / Brand Republic 12-Jul-07
Jobs
- Digital Content Manager, Sage UK Limited
- , North East England
- MARKETING MANAGER : Luxury Travel Company, Dylan*
- , Central London
- INTERNAL COMMUNICATIONS MANAGER, Dylan*
- GOOD BENEFITS, Central London
- Account Manager, Livewire PR
- £27-33K, West London
