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X Factor and I'm a Celeb dominate weekend viewing
LONDON - ITV1 hauled in a massive 14.3 million viewers for last night's 'X Factor' results show, followed by 9.8 million for the start of 'I'm a Celebrity...Get Me Out of Here!', according to unoffici...
By Jennifer Whitehead / Brand Republic 16-Nov-09
ITV chairman considers pay-TV model for digital channels
Despite Norman not joining the company until January, a number of weekend press reports hinted at the direction in which he is preparing to take ITV. The Mail on Sunday quoted unnamed City sources as saying Norman believed it was imperative that ITV changed from a free-to-air business, though ITV1 is likely ...
By Daniel Farey-Jones / Brand Republic 23-Nov-09
Marlboro stubs out fake Twitter account
Over the course of two weeks the account, using the handle 'Marlboro_cigs' , embarked on a strategy of messaging and following other Twitter users who mentioned Marlboro in their tweets. Active since October 29, the account had 52 followers and was following 93 people as of last weekend, shortly ...
By Daniel Farey-Jones / Brand Republic 19-Nov-09
ITV appoints former Asda boss Archie Norman as chairman
quarter, helped in part by the ratings performance of hit show X Factor, which is dominating weekend ...
By Jennifer Whitehead / Brand Republic 18-Nov-09
BR's full coverage of the downturn and the US newspaper industry
at the weekend, arguing that Philadelphia is likely to be the first to lose all of its newspapers. IAB blog post ...
Brand Republic 04-Nov-09
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