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Previous 10
CIA to repitch for £19m Wrigley media activity
. Wrigley dominates the UK chewing gum market, holding a 98 per cent share. ...
By NAOMI LINDSAY / Media Business 03-Dec-01
Ministry enters race for last radio licence
research in the area for some time to assess the market and aid development plans. Over the past ... track record in the youth market." Ministry currently broadcasts three digital radio stations ...
By LARISSA BANNISTER / Media Business 03-Dec-01
MEDIA TRACK: Truck ad production costs are high, but the medium's potential reach means it is growing in popularity
". As the market matures, accountability for the medium - currently via satellite tracking and logs of the trucks ... market whittled down to a few companies that could bring both a reasonable model for accountability ...
By MEDIATEL.CO.UK / Media Business 03-Dec-01
Top duo quit The Stevens Company
The Stevens Company, the specialist media recruitment agency, has scaled down its number of staff from 30 to ten in response to the market slowdown - and two of the company's three directors have resigned. Directors Claire Fuller and Jane Girling both left last week to "focus ...
Media Business 03-Dec-01
Castrol hires Mindshare for £84m worldwide account
BP-owned Castrol has consolidated its global media account, worth an estimated 120m ( 84m), into Mindshare Worldwide. Before centralising its media and advertising, Castrol used a number of agencies in different markets around the world. FCB was appointed to handle all European media ...
By NAOMI LINDSAY / Media Business 03-Dec-01
Square One director duo exit to found own agency
Two directors from Derbyshire agency Square One have left to start up their own full-service business in Sheffield. Geoff Noake and Phil Davies have founded Noake Davies Associates to provide advertising, marketing and communications services to clients that find it difficult to afford big agency ...
By LARISSA BANNISTER / Media Business 03-Dec-01
Heart 106.2 to back 2002's 'Race for life' fundraising scheme
marketing controller, said: "The initiative reflects the station values. It is aspirational, feel ...
Media Business 03-Dec-01
BACK PAGE: EVENING OUT AT... DURRANTS' POP QUIZ - From the Quo to Dolly, no one's work was left unsullied by a quick 'tribute'
The venue is the Cock Tavern, buried in the guts of Smithfield meat market. The event - a raucous evening masquerading as a media pop quiz hosted by advertising services outfit Durrants. A whopping 98 teams are competing, from media owners and agencies to the odd PR ensemble, all ...
Media Business 03-Dec-01
TARGETING THE RICH: AB consumers are notoriously hard to reach, hard to please and hard to keep. So how can advertisers get into the minds of the fabulously wealthy? Colin Grimshaw asks the experts
In days of yore, marketing expensive trinkets and services to the filthy rich was a simple ... into their heads Media planners and strategists agree that the normal rules of marketing are irrelevant ... of this, luxury brand clients are turning to specialist outfits to solve their marketing problems. One ...
By COLIN GRIMSHAW / Media Business 03-Dec-01
OPINION: ...AND ANOTHER THING - Big four UK poster shops must create new standard size
In outdoor's dim past, planners had a wide choice of formats from which to craft a campaign. Creatives had canvases ranging from small portrait sizes on bus shelters to 96-sheet supersites. In a market dominated by these huge numbers of small portrait posters, the supersite was king ...
By NIGEL MANSELL, is managing director of Concord / Media Business 03-Dec-01
Jobs
- SENIOR PRODUCTION MANAGER :: EXPERIENTIAL, Dylan*
- , Central London
- Senior User Experience Architect/Senior Interaction Designer, Sapient
- Competitive, Central London
- SEO Manager, Graphic Design
- Up to £30,000 per annum, South East England
- MARKETING MANAGER :: INTERNATIONAL PROPERTY COMPANY, Dylan*
- Fantastic Benefits, Central London
