Marketing

Burger King suffers Whopper Virgins campaign backlash
Burger King has been accused of exploitation after lauchning a US 'Whopper Virgin' campaign, which features a taste test among Thai villagers and Transylvanian farmers.
- Read the full article here
- Burger King to run Pink Panther kids promo
- McDonald's, KFC and Burger King in healthy food pledge

Burger King suffers Whopper Virgins campaign backlash
Burger King has been accused of exploitation after lauchning a US 'Whopper Virgin' campaign, which features a taste test among Thai villagers and Transylvanian farmers.
- Read the full article here
- Burger King to run Pink Panther kids promo
- McDonald's, KFC and Burger King in healthy food pledge

Tesco losing spend to Asda and Morrisons as growth rate slows
Tesco is losing customers to rivals such as Asda, Morrisons and Aldi at the fastest rate in more than a decade, according to TNS Worldpanel figures.
- Read the full article here
- Tesco builds own-brand arsenal as price war intensifies
- Morrisons rebounds on the back of 'value with quality' positioning

City Republic: Intervention is the order of the day
The main stock markets in the US and London rose by 17% and 13.5% respectively last week, so everything's all right then is it?
- Read the full article here
- Guardian apologises and pays damages to settle Tesco tax case
- Google CEO Schmidt to campaign on behalf of Obama

BR Video: Ugg Covent Garden launch proves a hit
Ugg Australia opened its first West End flagship store in Covent Garden and Brand Republic was there to capture the action -- watch the video now.
- Read the full article here
- BR Video: Which brands are most associated with 007?
- BR Video: Sky+ users skip most ads
Marketing News
Honda pulls out of Formula 1
by Daniel Farey-Jones, Brand Republic, 05-Dec-08, 09:10
LONDON - Honda has been forced to pull out of Formula 1 due to slumping car sales, sending a shockwave...
Primark attacked over 7p wages
by Nikki Sandison, Brand Republic, 05-Dec-08, 08:30
LONDON - War on Want, the charity that fights global poverty, is staging a protest against Primark today over research...
BR Video: Woolworths collapses but does the public care?
by Nikki Sandison, Brand Republic, 05-Dec-08, 08:00
LONDON - Woolworths' service is diabolical and it is behind the times but many will miss the high street store...
PepsiCo appoints chief marketing officer for global accounts
by Dan Leahul, Brand Republic, 04-Dec-08, 09:15
NEW YORK - PepsiCo has appointed Jill Beraud to the newly created position of chief marketing officer, two weeks after...
Pizza Hut to cut 15% off prices in 'VAT free weekend'
by Jacquie Bowser, Brand Republic, 03-Dec-08, 12:15
LONDON - Pizza Hut is putting its own take on the VAT cut by holding a 'VAT free weekend' where...
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09-Dec-08
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Is the sun finally setting over the British Empire?
By George Parker /
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Well, I got back last night after traveling for eighteen hours and drinking my way over the North Pole. I had an excellent time, including a very...
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