Additional Information
Content
Danone to build Badoit brand in the UK
Danone is embarking on a fresh marketing strategy to build its sparkling water brand Badoit in the UK.
Badoit: owner Danone to promote sparkling water brand in the UK
This is the first time the soft drinks owner has invested in marketing in the UK for Badoit, which is bottled in the Loire in France, and is well-known across the channel.
Danone has appointed We Are Social as its first marketing agency to develop a social media strategy for Badoit, as well for as its Evian and Volvic water brands.
However, it plans to do "more than social media" for building the Badoit brand in the UK, but has not revealed details.
Danone will be "significantly" boosting its investment in social media to drive consumer engagement with its core target group of 25- 40-year-old females, according to Sarah Dossett, brand marketing manager for Evian Badoit, UK and Ireland.
She said its strategy was to "become part of the conversation", rather than "just broadcasting" to them.
Follow @shearmansThis article was first published on marketingmagazine.co.uk
Additional Information
Latest jobs Jobs web feed
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Senior Planning Director, International Agency, London, to £120k Fill Recruitment Ltd to £120,000, Central London
- Head of Customer Analytics - Consultancy Harnham £90000 - £100000 per annum + benefits, London
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
