Additional Information
Content
Twinings marketing chief departs
Tea brand Twinings is to part ways with its marketing director, Sean Summers, who is moving to Argentina to head ecommerce business MercadoLibre.
Twinings: marketing director Sean Summers leaving
Summers joined Twinings as its UK marketing director two years ago, after spending more than a decade in a variety of roles at PepsiCo.
His most recent position had been that of UK marketing director for Quaker and Tropicana. During his time at Twinings he oversaw the launch of its animated ‘Gets you back to you’ campaign.
Summers, who is from Argentina, will take up the general management role of vice-president of Mercado-Libre’s marketplace business.
The brand is part-owned by eBay and works in a similar way to the ecommerce auction business. It is the number one ecommerce site in Latin America.
Summer leaves Twinings this week. The company is expected to announce a replacement this month.
This article was first published on marketingmagazine.co.uk
Additional Information
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
