Additional Information
Content
Denise Lewis criticises athletes over sponsor tweets
Olympic gold medallist Denise Lewis has condemned athletes' endorsement of sponsor brands on Twitter as "a dangerous game".
Denise Lewis: Twitter is a "distraction"
However Lewis, speaking exclusively to Marketing, conceded the participation of brands in the London 2012 Olympics is "vital to the running of the Games" financially.
"This is hopefully one of the biggest Games from a Team GB perspective and it’s expensive. So brands need to be on board, and good brands are on board," said Lewis, who won gold at the 2000 Sydney Olympics.
"I think [tweeting endorsements] is a dangerous game... I'm not on Twitter and it's not something my coach would have allowed. For me [it was about] less distraction," she added.
Lewis's comments follow criticism of athletes such as swimmer Rebecca Adlington for tweeting endorsements.
This article was first published on marketingmagazine.co.uk
Additional Information
Latest jobs Jobs web feed
- PR Account Director fishtank 40k to 55k per year GBP, Surrey
- Digital Search & Acquisitions Officer Topshop Up to £30,000 per annum + benefits, London
- planner > SHOPPER EVANGELIST > brilliant role for those SUITS looking to move across into PLANNING collectivo £30-40k + bens, London
- Marketing Executive Warner Bros £ Competitive + benefits, Holborn, London
- Senior Digital Planner - Superb Integrated London Agency - FMCG Accounts - Up to £70K Fill Recruitment Ltd Up to £70K, London
- Marcomms Account Director Stopgap £35000 - £55000 per annum, East Midlands
Most read
Most commented
BR Insight
Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website
Brand Republic’s first ever online TV show, Big Questions Live wil...
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Creativity In PR: Who Has The Next Big Idea? (Expert Reports) External website
The PR industry’s lack of success at the Cannes Lions festival 201...
10 Questions Marketers Frequently Ask About Twitter (Expert Reports) External website
Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...
The Seven Sins Of Content Marketing - And How To Avoid Them (Expert Reports) External website
It’s fair to say we are truly in the age of content marketing, the...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
