Additional Information
Content
RFU considers selling naming rights to Twickenham
The Rugby Football Union (RFU) is considering selling the naming rights to Twickenham, as it moves to boost revenues ahead of the 2015 World Cup.
Twickenham Stadium: RFU considering whether to sell the naming rights
Selling naming rights to stadiums have proved popular with some football clubs and, to a lesser extent, rugby clubs.
Earlier this year top flight rugby club Saracens signed a commercial deal with German financial services provider Allianz, which included the renaming of its ground to Allianz Park.
Now the RFU is considering selling the naming rights for Twickenham, which has been the home of English rugby since 1910.
According to one report, the option of naming rights is being considered to help pay for the £70m stadium upgrade planned ahead of the World Cup in 2015.
It is unclear how much a deal would be valued at the RFU.
But if there were to be a deal for the naming rights of Twickenham, then the partner’s name would not be permitted to be show during the World Cup because of rules demanding that venues must be "clean".
The RFU was unavailable for comment.
Follow @johnreynolds10This article was first published on marketingmagazine.co.uk
Additional Information
Latest jobs Jobs web feed
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- Category Manager Pearson Competitive salary & performance related bonus & benefits, Central London
- Global Product Manager Evans Taylor c£50k - c£60k p.a. plus car, bonus and benefits, North East of England or Central London
- Retail Marketing Manager - Maternity Cover Tottenham Hotspur Football Club Up to £35,000 pro-rata, Tottenham and Enfield
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
