Additional Information
Content
ITV targets football fans ahead of 2014 World Cup qualifiers
ITV has launched a promotional TV campaign featuring exclusively shot footage of the England football squad.
The campaign aims to reinforce ITV’s position as a reliable source of free and live football coverage for the sport’s fans, and comes ahead of two qualifying games for the 2014 World Cup.
The 50-second ad features headshots of England players and aims to promote the relationship between the sport and music, with original background music and lyrics by Editors lead singer, Tom Smith.
ITV Creative created the promo. The creative was James Doherty working with the head of creative, Laurie Smith, and the creative director, Phil Lind. Steve Ryan produced the promo.
The film is the second in a series of ads begun by the television network in 2012. The first ad, released last year, featured music by Paul Smith, the lead singer of Maximo Park.
The film follows ITV's rebrand and new on-air look, which launched across its network earlier this year.
This article was first published on campaignlive.co.uk
Additional Information
Latest jobs Jobs web feed
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- Category Manager Pearson Competitive salary & performance related bonus & benefits, Central London
- Global Product Manager Evans Taylor c£50k - c£60k p.a. plus car, bonus and benefits, North East of England or Central London
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Senior Planning Director, International Agency, London, to £120k Fill Recruitment Ltd to £120,000, Central London
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
