Apple shaves £60 off iPad with Mini launch
In the battle of the seven-inch tablets this Christmas, Apple has priced its iPad Mini starting at £269, twice the price of Amazon's Kindle Fire and £100 more than Google's Nexus 7.
Apple's iPad Mini: fits in one hand
Apple’s small contribution to making tablets more affordable for the average consumer came yesterday with a smaller version of the iPad, almost three years after the debut of the 10 inch model.
The Mini can be pre-ordered from Friday (26 October), the day after UK customers can get their hands on Amazon’s Kindle Fire, and Apple claims all models will be available by late November.
The most basic version, 16GB with wi-fi, is, at £269, only £60 less than the starting price for the iPad.
Apple’s launch message pitched the Mini as exactly like the iPad, with nothing taken away, but small enough to be used, in the words of product design chief Jony Ive that "will be used in so many different places in so many different ways".
Phil Schiller, the marketing chief who company recently locked in to 2016 with a $60m package, unveiled the Mini at yesterday’s launch with the claim it was "as thin as a pencil" and "as light as a pad of paper" and 53% lighter than the iPad.
It has the same 1,024x768 resolution display as the iPad as well as Siri and Facetime.
Apple has produced a characteristically slick product demo video featuring Ive, as well as Michel Tchao, vice president iPad product marketing, and Dan Riccio, senior vice president product engineering.
It has the edge on the Kindle Fire demo video (below), though Amazon has raised its marketing game with a recent brand-focused TV campaign ahead of the Fire’s launch.
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- PR Account Manager fishtank 24k to 33k per year GBP, Surrey
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- Junior Account Manager fishtank 22k to 28k per year GBP, Buckinghamshire
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- Graphic/Web Designer fishtank 27k to 35k per year GBP, United Kingdom
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile marketing is coming of age, and the pace of change is now exponen...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...