Technology

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How advertisers can embrace online shopping

How advertisers can embrace online shopping

Ad tech

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Watch: Marketing meets 'pioneering' new tech at Pull 2015

Watch: Marketing meets 'pioneering' new tech at Pull 2015

Companies must utilise pioneering technology to market products in order to stay ahead, according to Alex Newland, managing director of Visual Voice.

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'Not f***ing OK' - Dave Gorman on over-personalised invasive advertising

'Not f***ing OK' - Dave Gorman on over-personalised invasive advertising

Comedian Dave Gorman warned marketers at Advertising Week that over-personalised ads run the risk of intrusively overstepping the mark.

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Internet of things

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Google's European leader says viewing habits are 'changing dramatically'

Google's European leader says viewing habits are 'changing dramatically'

The phenomenal growth of online video is fundamentally changing the viewing habits of the younger generation, according to Mark Howe, managing director of agency sales at North and Central Europe, Google.

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Seven lessons we've learnt from day one at Ad Week Europe 2015

Seven lessons we've learnt from day one at Ad Week Europe 2015

Day one of the annual marketing and comms event, which takes place across London this week, has got us thinking about audience insight, how ad agencies are really perceived and the industry's obsessions.

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Innovation

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Five highlights from Ad Week day four

Five highlights from Ad Week day four

Creative sparks fly on the penultimate day of Advertising Week Europe 2015, and we discover Grayson Perry's thoughts on eclecticism and Grazia editor-at-large Polly Vernon's take on selfies (hint: don't...

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Brands must have 'meaningful purpose' in the 21st century

Brands must have 'meaningful purpose' in the 21st century

Low barriers to entry mean it is easier than ever to create and build a brand, but it's brands which have a genuine purpose which will cut through the noise.

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Wearable tech

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Mindshare

Mindshare

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Wearable technology will 'transform' insurance, says Direct Line marketing boss

Wearable technology will 'transform' insurance, says Direct Line marketing boss

Wearable devices could give insurance firms genuine insight into whether a person is a bad risk, by passing on data about their actual, rather than probable, habits.

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Mobile

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The Daily Review Show from Advertising Week Europe 2015: Day Three

The Daily Review Show from Advertising Week Europe 2015: Day Three

Marketing's Rachel Barnes and Charlotte McEleny reflect on what they learned from the sessions they attended on the third day of Advertising Week.

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The Daily Review Show from Advertising Week Europe 2015: Day Two

The Daily Review Show from Advertising Week Europe 2015: Day Two

Marketing's Charlotte McEleny alongside Campaign's Maisie McCabe and Arif Durrani reflect on what they learned from the sessions they attended on the second day of Advertising Week.

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Social

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Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook

Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook

Last year's attempts for a mega-merger of equals between Publicis Groupe and Omnicom collapsed because Maurice Lévy failed to show John Wren "sufficient respect", according to WPP's Martin Sorrell, who...

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2015 General Election won't be the 'social election', says YouGov founder

2015 General Election won't be the 'social election', says YouGov founder

YouGov founder Stephan Shakespeare has said social media and its exploitation by political parties lacks the necessary sophistication to sway votes in the 2015 General Election, while sharing his hunch...

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Start ups

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Disruption is a threat to big brands, says Unilever's new ventures chief

Disruption is a threat to big brands, says Unilever's new ventures chief

Big brands should fear disruption from smaller, nimbler businesses but shouldn't make the mistake of trying to become a start-up, according to Jeremy Basset, Unilever's global marketing strategy director.

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