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Brand Republic Digital Awards extends entry deadline

Brand Republic Digital Awards extends entry deadline

The deadline for the 2015 Brand Republic Digital Awards has been extended to 12 March.

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Robot uprising scaremongers are 'getting old', says internet of things pioneer

Robot uprising scaremongers are 'getting old', says internet of things pioneer

Stephen Hawking and other scientific luminaries who have warned against the dangers of artificial intelligence are out of touch, according to Kevin Ashton, the entrepreneur who came up with the term 'internet...

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Internet of things

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Marmite rescues 'neglected' z-list celeb Dean Gaffney in YouTube spot

Marmite rescues 'neglected' z-list celeb Dean Gaffney in YouTube spot

Marmite sent its "Neglect Squad" to rescue former Eastenders actor Dean Gaffney from an embarrassing gig in an empty working man's club as part of its end #Marmiteneglect campaign.

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Marketers to up programmatic spend, but hampered by lack of transparency

Marketers to up programmatic spend, but hampered by lack of transparency

Three-quarters (75%) of marketers are planning on boosting their programmatic spend in the next six to 12 months, but 65% claim a "lack of transparency of financials" is a barrier to upping investment,...

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Innovation

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Honda and Telefonica: virtual reality is not a passing fad for marketers

Honda and Telefonica: virtual reality is not a passing fad for marketers

Virtual reality (VR) tools are on the brink of mainstream adoption and consumer acceptance, as signalled by Facebook and Microsoft's involvement. This could present fresh opportunities for brands - if...

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Letter from Barcelona: 'The Experience Economy' at Mobile World Congress

Letter from Barcelona: 'The Experience Economy' at Mobile World Congress

The chief digital officer, APAC, for McCann Worldgroup walks the show floor and sees the future of connected brands

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Wearable tech

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Pebble trumps Apple Watch launch with Pebble Time Steel

Pebble trumps Apple Watch launch with Pebble Time Steel

Apple is expected to launch the Apple Watch next week, but rival Pebble has stolen the company's thunder by launching a lookalike called Pebble Time Steel.

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Pebble's 'smartstraps' show the future of smartwatches

Pebble's 'smartstraps' show the future of smartwatches

Popular smartwatch maker Pebble is giving brands a chance to do more than just develop branded apps for wearable devices - by launching swappable connected straps.

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Mobile

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Diageo unveils connected smart bottle that delivers targeted ads

Diageo unveils connected smart bottle that delivers targeted ads

Drinks giant Diageo has unveiled a prototype smart bottle for its Johnnie Walker brand that will enable the brand to send targeted marketing messages to consumers.

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O2 parent Telefonica trials brand-sponsored data plans

O2 parent Telefonica trials brand-sponsored data plans

The era of customers expensively overstepping their data limit may come to an end, with O2 parent company Telefonica trialling a new ad model that allows brands to sponsor extra data.

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Social

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Grolsch commissions 400 pieces of art in brand anniversary campaign

Grolsch commissions 400 pieces of art in brand anniversary campaign

Grolsch is ploughing a six figure sum into an anniversary campaign that will see it launch an experiential tour and an art installation.

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Friday's lesson? We should all be more unprofessional

Friday's lesson? We should all be more unprofessional

What kind of time is 18:05 to you? Home time? Carry on working time? Bloody big glass of wine time? At Brand Republic we know it's often time to recoup, when the day's meetings are over and you can catch...

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Start ups

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Brand purpose, and how to survive at #MWC15

Brand purpose, and how to survive at #MWC15

Monday: Characterised at BR Towers by crisp spring sunshine, conversations about Brazilian carnival and lots of tech chat. Here are the five things you really need to know.

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Starbucks to back social storytelling in new start up venture

Starbucks to back social storytelling in new start up venture

Starbucks is reportedly backing a new start-up being launched by Washington Post associate editor, Rajiv Chandrasekaran, who is leaving his post at the paper.

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