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Tube's HD screens herald 'new chapter' for digital ads

Tube's HD screens herald 'new chapter' for digital ads

A new generation of bigger and brighter digital screens is being showcased on London's underground network as spending grows on digital ads that target commuters.

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BuzzFeed hires Agostinho as first client services director

BuzzFeed hires Agostinho as first client services director

Buzzfeed UK has hired OMD's Cat Agostinho as its first client services director.

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Internet of things

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Unicef and Snapchat highlight plight of children affected by Boko Haram conflict in Nigeria

Unicef and Snapchat highlight plight of children affected by Boko Haram conflict in Nigeria

Unicef has recruited Snapchat users to launch a campaign designed to raise awareness of the horrific impact of the Boko Haram crisis in Nigeria on children, with Snapchat members redrawing the pictures...

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'Urgent' demand for escorts banned

'Urgent' demand for escorts banned

An online job ad that "urgently" called for ladies and men to escort wealthy clients to events has been banned for being misleading.

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Innovation

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5 things CMOs can do to get fired this year

5 things CMOs can do to get fired this year

Staying siloed and not measuring are just two of the ways that CMOs can get themselves fired in an increasingly digital world, writes Robert Bosch, CSO at Sociomantic.

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What we can learn from Bond

What we can learn from Bond

Sorry, it's nothing to do with martinis.

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Wearable tech

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Wearables can help marketers predict the future - but should they?

Wearables can help marketers predict the future - but should they?

There's plenty of discussion on the brave new world wearable devices offers marketers, writes Simon Farthing, head of consultancy at data science consultancy Profusion.

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5 ways brands can enhance their virtual marketing

5 ways brands can enhance their virtual marketing

Virtual marketing presents new opportunities for brands explains Jay Scott-Nicholls, founder of Aardvark360.

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Mobile

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Green Apple: tech brand buys city-sized forest in conservation push

Green Apple: tech brand buys city-sized forest in conservation push

Apple has partnered with the Conservation Fund to buy 36,000 acres of US forest, in a bid to "zero out" its paper footprint.

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Things we like: European leader for Twitter, proof of media's impact, launch of All 4

Things we like: European leader for Twitter, proof of media's impact, launch of All 4

Some things in the media business we liked in the week up to 17 April, and one thing we didn't...

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Social

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Hillary's presidential push gains 251k tweets and 1.78m Facebook views in 10 hours

Hillary's presidential push gains 251k tweets and 1.78m Facebook views in 10 hours

Hillary Clinton gained 1,773,391 views and 44,660 shares within the first 10 hours of the Facebook announcement of her presidential aspirations, while her YouTube video garnered 1,481,736 YouTube views,...

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High flyers targeted in Star Alliance's Terminal 2 campaign

High flyers targeted in Star Alliance's Terminal 2 campaign

Star Alliance, the global airline network, has partnered with Heathrow Terminal 2 in an effort to drive engagement with high value international travellers.

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Start ups

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Banks embarks on content Adventure with Bauer Media

Banks embarks on content Adventure with Bauer Media

The executive creative director of Bauer Media has set up a standalone content agency to enhance the company's cross-media sell. By Maisie McCabe.

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Don't throw the old out with the new, says beauty entrepreneur Fiona McIntosh

Don't throw the old out with the new, says beauty entrepreneur Fiona McIntosh

Fiona McIntosh, co-founder and creative director of Blow Ltd Fast Beauty, is a former editor-in-chief of Elle. She founded her beauty business in 2013 with chief executive Dharmash Mistry, a venture capitalist...

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