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Collaborate or die: the industry is hurtling towards a digital crash

Collaborate or die: the industry is hurtling towards a digital crash

In a fast-moving, highly exciting medium how is it that there is no consensus of how to measure anything digitally? asks Jim Freeman, group sales and trading director at Telegraph Media Group.

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How marketers can share data without losing control

How marketers can share data without losing control

Marketers' reluctance to share the first-hand data and knowledge about customers means they're missing out on huge potential benefits in this programmatic world. Infectious Media's CTO Dan de Sybel offers...

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Internet of things

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Campaign Viral Chart: Sky Sports ad with Thierry Henry is most shared

Campaign Viral Chart: Sky Sports ad with Thierry Henry is most shared

A Sky Sports ad starring Thierry Henry, the former France and Arsenal footballer, sharing the history of England's top football league, has taken the top place in the chart.

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Pringles pranks Ibiza crowds

Pringles pranks Ibiza crowds

Pringles, the crisps brand owned by Kellogg's, has released a video which shows the company playing a prank on young revellers in Ibiza.

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Innovation

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P&G slashes agency costs, but what next for the new CEO?

P&G slashes agency costs, but what next for the new CEO?

P&G, the world's biggest advertiser, has cut the number of agencies it works with by 40 per cent globally, it has emerged as it released its Q4 earnings in the US.

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The biggest challenge for P&G's new CEO will be nurturing a culture of risk

The biggest challenge for P&G's new CEO will be nurturing a culture of risk

James Pattinson, chief ordnance officer at Reluctantly Brave and former P&G brand marketer argues that his biggest challenge will be balancing 'blue chip' culture with the risk-embracing culture of smaller...

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Wearable tech

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Barclaycard bPay returns with new contactless wearables

Barclaycard bPay returns with new contactless wearables

Key fobs and stickers join bracelets as bPay returns on 1 July.

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Hands-on with Apple Pay on the Apple Watch

Hands-on with Apple Pay on the Apple Watch

Apple's mobile payments service, Apple Pay, will come to the UK in July. How will it work?

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Mobile

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Motorola undercuts Apple and Samsung with latest Moto smartphones

Motorola undercuts Apple and Samsung with latest Moto smartphones

Motorola is continuing its strategy of undercutting rivals with cheaper, high-end smartphones by releasing the Moto X Style, the Moto X Play and the low-priced Moto G.

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Silent Circle sponsors six-month privacy series on the Guardian

Silent Circle sponsors six-month privacy series on the Guardian

Encrypted communications company Silent Circle will sponsor a series on the Guardian, covering consumer privacy online.

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Social

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Man vs machine: the battle for social media

Man vs machine: the battle for social media

It's time to get real, Paul Frampton writes - emotional, not artificial, intelligence is the key to successful campaigns.

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Power users should offer Twitter something in return

Power users should offer Twitter something in return

Twitter's new chief executive must value relationships as well as traffic, says Martin McNulty, the chief of digital marketing agency Forward3D.

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Start ups

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Ad fraud rears its head again, but should we care?

Ad fraud rears its head again, but should we care?

Another week, another set of headlines on bots.

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The career benefits of working for tech start-ups

The career benefits of working for tech start-ups

There is such a thing as a free lunch, but there are better reasons for choosing to work for a start-up over an established corporation, says the MD (EMEA) of tech company AdRoll.

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