Technology

Ad tech

Share
New type of ad fraud estimated to cost $1bn this year

New type of ad fraud estimated to cost $1bn this year

Some apps are hijacking mobile devices to rapidly load hidden ads, according to a new report from ad fraud detection business Forensiq.

read more
Share
Marketers waste £485m a year on unseen ads and the problem is getting worse

Marketers waste £485m a year on unseen ads and the problem is getting worse

Marketers are throwing millions into unseen digital ads and viewability ad rates worsening due to increased investment in automated buying, according to research by Meetrics.

read more

Internet of things

Share
Campaign Viral Chart: Sky Sports ad with Thierry Henry is most shared

Campaign Viral Chart: Sky Sports ad with Thierry Henry is most shared

A Sky Sports ad starring Thierry Henry, the former France and Arsenal footballer, sharing the history of England's top football league, has taken the top place in the chart.

read more
Share
Pringles pranks Ibiza crowds

Pringles pranks Ibiza crowds

Pringles, the crisps brand owned by Kellogg's, has released a video which shows the company playing a prank on young revellers in Ibiza.

read more

Innovation

Share
Global viewpoint from Spain

Global viewpoint from Spain

As we sit in the middle of our precious summer months, our thoughts are allowed to drift to the weather. And the forecast for Spain and its ad market is changeable.

read more
Share
The changing face of direct marketing

The changing face of direct marketing

Customer engagement is a better term for this evolving discipline - it's no longer about using data to sell but about improving lives.

read more

Wearable tech

Share
Barclaycard bPay returns with new contactless wearables

Barclaycard bPay returns with new contactless wearables

Key fobs and stickers join bracelets as bPay returns on 1 July.

read more
Share
Hands-on with Apple Pay on the Apple Watch

Hands-on with Apple Pay on the Apple Watch

Apple's mobile payments service, Apple Pay, will come to the UK in July. How will it work?

read more

Mobile

Share
Motorola undercuts Apple and Samsung with latest Moto smartphones

Motorola undercuts Apple and Samsung with latest Moto smartphones

Motorola is continuing its strategy of undercutting rivals with cheaper, high-end smartphones by releasing the Moto X Style, the Moto X Play and the low-priced Moto G.

read more
Share
Silent Circle sponsors six-month privacy series on the Guardian

Silent Circle sponsors six-month privacy series on the Guardian

Encrypted communications company Silent Circle will sponsor a series on the Guardian, covering consumer privacy online.

read more

Social

Share
Man vs machine: the battle for social media

Man vs machine: the battle for social media

It's time to get real, Paul Frampton writes - emotional, not artificial, intelligence is the key to successful campaigns.

read more
Share
Power users should offer Twitter something in return

Power users should offer Twitter something in return

Twitter's new chief executive must value relationships as well as traffic, says Martin McNulty, the chief of digital marketing agency Forward3D.

read more

Start ups

Share
Ad fraud rears its head again, but should we care?

Ad fraud rears its head again, but should we care?

Another week, another set of headlines on bots.

read more
Share
Arif Durrani to leave Haymarket for Bloomberg Media

Arif Durrani to leave Haymarket for Bloomberg Media

Arif Durrani will be leaving Haymarket to join Bloomberg Media as commercial editor for Europe, the Middle East and Africa.

read more
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Matt Davis

Redefining Premium on Mobile

Busting mobile myths

Subscribe to Brand Republic

Subscribe to Brand Republic

Read what your peers are saying about the most pressing issues in marcomms every day.

Find out more