Technology

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Wimbledon online game makes data entry fun

Wimbledon online game makes data entry fun

Ad tech

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Pimm's digital posters tell consumers where there's pub space to grab a glass

Pimm's digital posters tell consumers where there's pub space to grab a glass

As if an alcoholic drink ad on a hot summer's day is not enticing enough, this billboard not only features enticing imagery of a glass of Pimm's, but searches local pubs and beer gardens for seating space...

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Why marketers are increasingly like F1 racing drivers

Why marketers are increasingly like F1 racing drivers

The use of real-time data by smart marketers is accelerating as fast as a Mercedes AMG Petronas coming out of a bend at the Red Bull Ring in Spielberg, says Konrad Feldman, co-founder and CEO of Quantcast.

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Internet of things

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Beefeater launches Spotify-enabled interactive musical map of London

Beefeater launches Spotify-enabled interactive musical map of London

Beefeater has launched an interactive map of London that allows users to click on locations to see and hear their associations with music spanning rock, punk, jazz, pop and electronica from the last century.

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Channel Mum founder Siobhan Freegard on the rise of the millennial mum

Channel Mum founder Siobhan Freegard on the rise of the millennial mum

Having announced its first major commercial partnership with Pampers, Channel Mum and Netmums founder Siobhan Freegard spoke to Marketing about her new venture and her plans on working with brands.

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Innovation

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P&G brand chief: 'Content' is overused and under-defined, I'm a big fan of 'advertising'

P&G brand chief: 'Content' is overused and under-defined, I'm a big fan of 'advertising'

Marc Pritchard, P&G's global marketing and brand building officer, caught up with Marketing during the Cannes Lions festival. Among other issues he gave his views on why being at a big company is good...

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Facebook confirms 'monetisation test' for media contributors

Facebook confirms 'monetisation test' for media contributors

Facebook has confirmed plans to offer video contributors a share of advertising revenues generated around posts, in a move that will increase competition with Google's YouTube.

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Wearable tech

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Barclaycard bPay returns with new contactless wearables

Barclaycard bPay returns with new contactless wearables

Key fobs and stickers join bracelets as bPay returns on 1 July.

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Hands-on with Apple Pay on the Apple Watch

Hands-on with Apple Pay on the Apple Watch

Apple's mobile payments service, Apple Pay, will come to the UK in July. How will it work?

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Mobile

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Sony Mobile calls global pitch

Sony Mobile calls global pitch

Sony Mobile is reviewing its global creative business, which is currently handled by Adam & Eve/DDB.

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Mobile brand kicks off creative review

Mobile brand kicks off creative review

Kazam, the mobile phone manufacturer, is on the hunt for a creative agency to promote the brand in "key markets" in Europe.

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Social

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Twitter needs to unlock its data to drive growth

Twitter needs to unlock its data to drive growth

Only by providing the media sector with data and insight can the platform begin to increase revenue, David Benady writes.

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Sky Sports asks England cricket fans to send in selfies for starring role in Ashes TV ad

Sky Sports asks England cricket fans to send in selfies for starring role in Ashes TV ad

Sky Sports is asking England's cricket fans to send in pictures and video that capture the spirit of #MyAshesSummer, with the best content to be featured in upcoming Sky Sports TV advertising.

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Mobile

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Breakfast Briefing: Ryanair spat with Hertz, EE fined £1m

Breakfast Briefing: Ryanair spat with Hertz, EE fined £1m

Introducing Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today we look at the news about Ryanair's legal action against Hertz and EE's poor customer...

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Let's keep Cannes relevant by expanding the creative circle

Let's keep Cannes relevant by expanding the creative circle

Framestore's president of integrated advertising says there's plenty of room for technologists.

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