Technology

Ad tech

Share
Watch: Marketing meets 'pioneering' new tech at Pull 2015

Watch: Marketing meets 'pioneering' new tech at Pull 2015

Companies must utilise pioneering technology to market products in order to stay ahead, according to Alex Newland, managing director of Visual Voice.

read more
Share
'Not f***ing OK' - Dave Gorman on over-personalised invasive advertising

'Not f***ing OK' - Dave Gorman on over-personalised invasive advertising

Comedian Dave Gorman warned marketers at Advertising Week that over-personalised ads run the risk of intrusively overstepping the mark.

read more

Internet of things

Share
Google's European leader says viewing habits are 'changing dramatically'

Google's European leader says viewing habits are 'changing dramatically'

The phenomenal growth of online video is fundamentally changing the viewing habits of the younger generation, according to Mark Howe, managing director of agency sales at North and Central Europe, Google.

read more
Share
Seven lessons we've learnt from day one at Ad Week Europe 2015

Seven lessons we've learnt from day one at Ad Week Europe 2015

Day one of the annual marketing and comms event, which takes place across London this week, has got us thinking about audience insight, how ad agencies are really perceived and the industry's obsessions.

read more

Innovation

Share
TBWA expands Keith Smith's role

TBWA expands Keith Smith's role

TBWA has appointed Keith Smith to the expanded role of president international, global markets, which will include the 15 core markets across the world.

read more
Share
Does your PR strategy include GIFs?

Does your PR strategy include GIFs?

It should. A YouTube rep replied to a reporter with a GIF of a child shrugging and demanded the reporter run it.

read more

Wearable tech

Share
The other side of the story

The other side of the story

As technology makes it easier to integrate interactivity into campaigns, brands must build on core truths to reap the benefit, Honda Europe's marketing director, Martin Moll, tells Stephen Graves

read more
Share
The image is everything

The image is everything

2015 is marked by a move to greater visual intimacy in campaigns -- and iStock by Getty Images is a vast visual databank to help illustrate any story

read more

Mobile

Share
The Daily Review Show from Advertising Week Europe 2015: Day Four

The Daily Review Show from Advertising Week Europe 2015: Day Four

Marketing's Sara Spary and Charlotte McEleny, alongside Campaign's Maisie McCabe and Gurjit Degun, reflect on what they learned from the sessions they attended on the fourth and final day of Advertising...

read more
Share
The Daily Review Show from Advertising Week Europe 2015: Day Three

The Daily Review Show from Advertising Week Europe 2015: Day Three

Marketing's Rachel Barnes and Charlotte McEleny reflect on what they learned from the sessions they attended on the third day of Advertising Week.

read more

Social

Share
Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook

Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook

Last year's attempts for a mega-merger of equals between Publicis Groupe and Omnicom collapsed because Maurice Lévy failed to show John Wren "sufficient respect", according to WPP's Martin Sorrell, who...

read more
Share
2015 General Election won't be the 'social election', says YouGov founder

2015 General Election won't be the 'social election', says YouGov founder

YouGov founder Stephan Shakespeare has said social media and its exploitation by political parties lacks the necessary sophistication to sway votes in the 2015 General Election, while sharing his hunch...

read more

Start ups

Share
7 takeouts from #AWEurope

7 takeouts from #AWEurope

As the curtain closes on this year's AdWeek, what are the trends that marketers can take away from the event? asks Nicola Kemp.

read more
Share
Brands must think like VCs and play with start-ups

Brands must think like VCs and play with start-ups

Brands must be open to partnering with technology start-ups to make sense of an increasingly complex, data-driven world.

read more
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Catherine Kehoe

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an exciting Christmas in EC1

Have an exciting Christmas in EC1