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Programmatic adspend nears £1bn and doubles for mobile

Programmatic adspend nears £1bn and doubles for mobile

Programmatic adspend accounts for nearly half of all display ads in the UK and is worth close to £1 billion, according to a study released today by the Internet Advertising Bureau.

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Pimm's digital posters tell consumers where there's pub space to grab a glass

Pimm's digital posters tell consumers where there's pub space to grab a glass

As if an alcoholic drink ad on a hot summer's day is not enticing enough, this billboard not only features enticing imagery of a glass of Pimm's, but searches local pubs and beer gardens for seating space...

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Internet of things

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Verizon completes $4.4bn acquisition of AOL: Tim Armstrong hails 'seminal moment'

Verizon completes $4.4bn acquisition of AOL: Tim Armstrong hails 'seminal moment'

Verizon, the US technology giant, has successfully completed its $4.4 billion acquisition of AOL less than seven weeks after the deal was announced.

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Beefeater launches Spotify-enabled interactive musical map of London

Beefeater launches Spotify-enabled interactive musical map of London

Beefeater has launched an interactive map of London that allows users to click on locations to see and hear their associations with music spanning rock, punk, jazz, pop and electronica from the last century.

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Innovation

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Meet Generation V: the cost-conscious young mums craving affordable luxuries

Meet Generation V: the cost-conscious young mums craving affordable luxuries

Brands crafting their messages to a narrow definition of "millennials" might be alienating another young demographic - mums under the age of 30.

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Barclaycard bPay campaign tries to make sense of wearables

Barclaycard bPay campaign tries to make sense of wearables

After successfully getting the public to understand contactless cards, Barclaycard is now trying to make a convincing case for paying by wearables.

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Wearable tech

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Barclaycard bPay returns with new contactless wearables

Barclaycard bPay returns with new contactless wearables

Key fobs and stickers join bracelets as bPay returns on 1 July.

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Hands-on with Apple Pay on the Apple Watch

Hands-on with Apple Pay on the Apple Watch

Apple's mobile payments service, Apple Pay, will come to the UK in July. How will it work?

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Mobile

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Breakfast Briefing: Apple Music 'confusing' and 'complicated', Ocado mulls Waitrose deal

Breakfast Briefing: Apple Music 'confusing' and 'complicated', Ocado mulls Waitrose deal

Introducing Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today we look at the reception of Apple Music, Apple's new streaming service, and the future...

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Microsoft to shift display and mobile ad sales to AOL

Microsoft to shift display and mobile ad sales to AOL

Microsoft is to hand over all management and responsibility of its global ad sales to AOL.

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Social

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Twitter to embrace power of TV in UK ad campaign

Twitter to embrace power of TV in UK ad campaign

Twitter looks set to embrace the power and reach of television advertising in its first UK specific marketing activity scheduled to launch later this year.

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'Strangling agency fees' will harm innovation, warns Mondelez International's Hernandez

'Strangling agency fees' will harm innovation, warns Mondelez International's Hernandez

Brands should look at their agency model to make sure they are not "strangling fees," according to Josep Hernandez, the senior director for communications planning at Mondelez International.

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Start ups

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The Independent halves annual losses to £4.6m

The Independent halves annual losses to £4.6m

The Independent has halved its trading loss in its last financial year, attributed to increased revenues generated by its digital operation and offshoot i, and cost-savings in production.

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How to build influence in a multi-platform media world

How to build influence in a multi-platform media world

What are the key ingredients a multi-platform business media owner needs to build significant influence with a priority audience group? Matt Teeman, commercial director, Bloomberg Media, EMEA shares his...

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