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Watch: behind the scenes at IBM's big data and social innovation studio

Watch: behind the scenes at IBM's big data and social innovation studio

Last week saw the opening of IBM Studio London, where IBM design and digital experts will work with clients to help them engage with customers using big data, mobile, cloud and social innovations.

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Brand Republic Digital Awards extends entry deadline

Brand Republic Digital Awards extends entry deadline

The deadline for the 2015 Brand Republic Digital Awards has been extended to 12 March.

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Internet of things

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Marmite rescues 'neglected' z-list celeb Dean Gaffney in YouTube spot

Marmite rescues 'neglected' z-list celeb Dean Gaffney in YouTube spot

Marmite sent its "Neglect Squad" to rescue former Eastenders actor Dean Gaffney from an embarrassing gig in an empty working man's club as part of its end #Marmiteneglect campaign.

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Marketers to up programmatic spend, but hampered by lack of transparency

Marketers to up programmatic spend, but hampered by lack of transparency

Three-quarters (75%) of marketers are planning on boosting their programmatic spend in the next six to 12 months, but 65% claim a "lack of transparency of financials" is a barrier to upping investment,...

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Innovation

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DMG Media to launch cross-platform ad team

DMG Media to launch cross-platform ad team

DMG Media, which owns the Daily Mail, The Mail on Sunday and Mail Online, is setting up a new ad team for brands that want to advertise across the platforms.

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Frances Ralston-Good: advice for young women starting their career

Frances Ralston-Good: advice for young women starting their career

Frances Ralston-Good, the chief strategy and innovation officer at PHD, explains that young women should work outside of their comfort zone and make time for themselves.

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Wearable tech

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Disney offers developers £95,000 to make healthy living fun

Disney offers developers £95,000 to make healthy living fun

Disney is looking to the UK's regional software developers and start-ups to help build a tool promoting healthy living.

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Apple opens secret lab for brands to tweak Apple Watch apps

Apple opens secret lab for brands to tweak Apple Watch apps

BMW and Facebook are among the brands that have reportedly been given access to a private lab within Apple's headquarters, where they can refine their apps for the Apple Watch before the device's launch.

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Mobile

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Weve's Nigel Clarkson's gone to Barca, again: Day 3

Weve's Nigel Clarkson's gone to Barca, again: Day 3

Nigel Clarkson, commercial director of Weve, ends his time at the Mobile World Congress (MWC) focusing on location, connected devices and 5G.

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Media at the heart of Mobile World Congress 2015

Media at the heart of Mobile World Congress 2015

After eight years of visiting the Mobile World Congress, Stephen Jenkins, vice president of marketing, EMEA at Millennial Media, tracks the changes.

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Social

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Salvation Army uses #TheDress for domestic violence campaign

Salvation Army uses #TheDress for domestic violence campaign

The Salvation Army has mocked up a poster of an abused woman wearing 'the dress' in a bid to raise awareness of unreported domestic violence.

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Grolsch commissions 400 pieces of art in brand anniversary campaign

Grolsch commissions 400 pieces of art in brand anniversary campaign

Grolsch is ploughing a six figure sum into an anniversary campaign that will see it launch an experiential tour and an art installation.

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Start ups

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Roalfe becomes sole ECD in RKCR/Y&R creative restructure
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Brand purpose, and how to survive at #MWC15

Brand purpose, and how to survive at #MWC15

Monday: Characterised at BR Towers by crisp spring sunshine, conversations about Brazilian carnival and lots of tech chat. Here are the five things you really need to know.

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