Former CNBC sales boss Maraviglia to be commercial director at This Is Open
Former CNBC vice-president of sales Paul Maraviglia has been appointed commercial director at online display advertising provider This Is Open.
Paul Maraviglia: new commercial boss at This Is Open
Since leaving CNBC in February, he has been consulting at the firm and will now be responsible for leading advertising sales to both advertisers and publishers, and opening up new channels for the business as it seeks to scale up globally, according to This Is Open.
Maraviglia joined CNBC in 2008, taking up the post from Liz Jones who left the broadcaster to become managing director of Posterscope's airport media specialist, PSI Advertising.
Joshua Rex, co-founder and chief executive of This Is Open, said: "Paul is a hugely experienced commercial manager, with a broad range of experience and knowledge of the international media sales environment.
"We are delighted he has decided to join the business at this critical stage of our development. The addition of Paul, and the fact that the business has just secured venture capital (VC) funding, will allow us to scale significantly over the next few years."
Prior to his time at CNBC, Maraviglia held the role of managing director of Tartan Films and before that, was managing director for the EMEA region for the publisher McGraw-Hill. He also held the post of vice-president and international publisher for Business Week.
Maraviglia said: "I am passionate about making advertising as transparent as possible, and helping brands efficiently target their customers. Having experienced first hand the shift from traditional advertising to new media, I feel well placed to not only help brands navigate this increasingly fragmented advertising market, but also, critically, to prove a real return on investment."
This Is Open clients include Kia, Nissan, Shell, BP and Castrol, Phillips, Intel, Johnnie Walker, Vodafone McLaren Mercedes, Fox Entertainment, and Lego.
Maraviglia departed CNBC following a merger of the international operations of CNBC in Asia-Pacific and the EMEA regions that kicked off last year and included the departure of Mick Buckley who was president and chief executive for the EMEA region.
At that time, Satpal Brainch was promoted to president, CNBC International.
Follow Mark Banham on Twitter @Banham72
This article was first published on mediaweek.co.uk
Latest jobs Jobs web feed
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- Category Manager Pearson Competitive salary & performance related bonus & benefits, Central London
- Global Product Manager Evans Taylor c£50k - c£60k p.a. plus car, bonus and benefits, North East of England or Central London
- Retail Marketing Manager - Maternity Cover Tottenham Hotspur Football Club Up to £35,000 pro-rata, Tottenham and Enfield
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile marketing is coming of age, and the pace of change is now exponen...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...