Additional Information


Content

Blinkbox "launch campaign" by Karmarama

Share this article

The new ad for Tesco’s TV and film streaming service Blinkbox, the first work for the brand by Karmarama, shows a struggling boxer whose fortunes are turned around after his cornermen show him the latest releases between rounds.

The spot shows the boxer inspired by the TV series True Blood and the movies The Amazing Spider-Man, Kung Fu Panda 2 and Magic Mike. The TV campaign is supported by radio, outdoor, digital out-of-home and print. The work was created by Rob Turner and Dave Westland, and directed by John O’Hagan through RSA.

This article was first published on Campaign Work

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014

 

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

Back to top ^