Ballantine's "Loud Blue" by Work Club
Work Club has created a platform for Ballantine’s that lets people enhance their Instagram photos by adding bespoke music.
The Loud Blue platform, the next phase in the Scotch whisky brand’s "leave an impression" campaign, uses an algorithm that analyses photo data and creates music that represents the image. It was created by Joe Corcoran and the creative technology partner was Reactify.
This article was first published on Campaign Work
Latest jobs Jobs web feed
- Head of Marketing and Communications Alexandra Palace Trading £40,000 + bonus + benefits, London (Greater)
- Senior Account Manager Ice (London) Ltd Competitive Salary dependent on experience, Windsor, Berkshire
- Head of Engagement Planning (UK) BespokeHR £80,000 - £85,000, London (Central), London (Greater)
- Interim Head of Brand The Rank Group To attract the right person!, Maidenhead, Berkshire
- ACCOUNT DIRECTOR - BTL/SP/Retail - London/Greater London - Salary depending on experience Judi Patton depending on experience, Hertfordshire / London (Greater) / London (North), London (Greater) / London (South), London (Gre...
- Digital Content Editor Blue Skies Marketing Recruitment £28000 - £33000 per annum, London