Additional Information


Content

B&Q "make it perfect" by McCann London

Share this article

B&Q has released a Christmas TV spot created by McCann London, set to be the agency’s swansong on the business, that aims to encourage consumers to decorate their homes with family and friends in time for the big day.

The ad features a mum and dad carefully putting the finishing touches to their home to create the perfect Christmas, while their young daughter has other plans and different aesthetic standards. The soundtrack is a version of the Crosby, Stills & Nash song Our House that B&Q has used in its ad campaigns all year, sung in this spot by Hazel Tratt.

The work was directed by Christian Bevilacqua through Stink. It is supported by press, digital, social media, PR and in-store activity.

This article was first published on Campaign Work

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

FROM THE BLOGS

The Wall blogs

Back to top ^