Additional Information


Content

Lucozade "last man standing" by Grey London

Share this article

Lucozade has launched a TV spot by Grey London that claims Lucozade Sport hydrates and fuels people better than water. The claim is based on scientific tests, which have been dramatised in the spot. Set in lab conditions, 24 athletes go head-to-head in a performance challenge – half fuelled by Lucozade Sport and half by water. The campaign spans TV and online. It was directed by Johnny Hardstaff through RSA.

This article was first published on Campaign Work

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Back to top ^