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Visit Wales "this is Wales" by Wieden & Kennedy

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Visit Wales has released a TV spot as part of its tourism campaign by Wieden & Kennedy. It features three real-life couples living in Wales who share their experiences of three destinations. Visit Wales wants to raise awareness of the country as an antidote to lazy, sun-lounging holidays. The work, which targets over-45s, was written by Al Merry, art directed by Ben Everitt and directed by Siri Bunford through Knucklehead.

This article was first published on Campaign Work

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