Additional Information


Content

Honda "decisions, decisions" by Wieden & Kennedy

Share this article

Honda has unveiled a global campaign by Wieden & Kennedy London to promote its Civic range. The agency was given the dual brief to launch the diesel engine and highlight its qualities in efficiency in some markets, while promoting the car’s performance and speed in other markets. The agency said: "The creative answer to the challenge was to create a TV spot that plays out this dilemma in the form of an internal dialogue, positioning the Civic as a car that meets both the rational and emotional needs of the driver." The work, which comprises a TV spot and print executions, was created by Al Merry and Ben Everitt. The TV ad was directed by Simon Ratigan through HLA. Post-production was handled by The Mill.

This article was first published on Campaign Work

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Infographic: The rise of the feed External website

by Chris Quigley, 28/08/2014

 

Household probiotics External website

by Greg Taylor, 27/08/2014

 

Back to top ^