Additional Information


Content

Old Spice "Wild Collection" by Wieden & Kennedy Portland

  • 01.jpg

    01.jpg

  • 02.jpg

    02.jpg

of

Share this article

Old Spice has released a campaign to promote its Wild Collection, which includes the three masculine scents Foxcrest, Hawkridge and Wolfthorn. The activity centres on two humorous TV and online spots, "poker face" and "irresistible". They show Old Spice-wearing men managing to increase their allure with the help of some wild animals. The work was created by Wieden & Kennedy Portland and directed by Tom Kuntz through MJZ. It was written by Andy Laugenour and art directed by Max Stinson. Online digital banners and media ads will appear across sports, entertainment, humour and men’s interest titles and outlets.

This article was first published on Campaign Work

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Un verre d’oh! External website

by Greg Taylor, 30/09/2014

 

READING SETS YOU FREE External website

by Dave Trott, 30/09/2014

 

Back to top ^