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G-Star "the art of raw" by Glassworks Amsterdam

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G-Star has launched a global ad campaign that will run online and in cinemas. The 60-second film was devised by Glassworks Amsterdam and G-Star’s in-house creative team. It features a dramatic CGI journey through the denim-making process. The film will run online with a 30-second version airing in cinemas globally. The film was directed by Ruediger Kaltenhauser from Glassworks Amsterdam. The soundtrack was by Skrillex.

This article was first published on Campaign Work

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