Galaxy "brand campaign" by AMV BBDO

Galaxy has created a TV ad featuring Audrey Hepburn. The spot, created by Abbott Mead Vickers BBDO, uses CGI technology to showcase footage of the late actress eating a Galaxy in the back of a car. The ad also revives the strapline "Why have cotton when you can have silk?" Set in the 50s on Italy’s Amalfi Coast, the ad ends with Hepburn enjoying a Galaxy after she steps off a crowded bus to join a handsome man in his open-top car. It was created by Jim Seath and Andy Booth, and directed by Daniel Kleinman through Rattling Stick.

This article was first published on Campaign Work