Additional Information


Content

HSBC "serious/play - Hong Kong Sevens 2013" by JWT London

Share this article

HSBC has launched an ad campaign to promote its sponsorship of the 2013 Hong Kong Sevens rugby tournament. An online film, by JWT London, takes viewers to a secret underground mint, where rugby players take part in the creation of 10,000 commemorative medallions for the event. The spot will be supported by outdoor, press and digital activity. It was created by Simon Sworn and Matt Chandler.

This article was first published on Campaign Work

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Back to top ^