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McDonald's "worth getting up early for" by Leo Burnett

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McDonald’s has launched a TV campaign to remind people about its sausage-and-egg McMuffin. The spot, by Leo Burnett, shows a man travelling with his dog all the way from the Scottish Highlands to a McDonald’s for breakfast. It ends with the strapline: "Worth getting up early for." The ad was written by Phil Deacon and Sabina Kelly, and directed by Pete Riski through Rattling Stick.

This article was first published on Campaign Work

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