Additional Information


McDonald's "worth getting up early for" by Leo Burnett

Share this article

McDonald’s has launched a TV campaign to remind people about its sausage-and-egg McMuffin. The spot, by Leo Burnett, shows a man travelling with his dog all the way from the Scottish Highlands to a McDonald’s for breakfast. It ends with the strapline: "Worth getting up early for." The ad was written by Phil Deacon and Sabina Kelly, and directed by Pete Riski through Rattling Stick.

This article was first published on Campaign Work

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

Back to top ^