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Three "#SingItKitty" by Wieden & Kennedy

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The mobile network Three is angling for a viral hit in the same vein as 2013’s "the pony" with a new campaign featuring an 80s power anthem and a CGI cat. Wieden & Kennedy London created the TV spot, in which a girl mimes the words of Starship’s We Built This City as she cycles round a cul-de-sac with a cat in her bike basket. At one point, the cat joins in the singalong. Three has also launched a website – – on which users can create a personalised version of the ad using their own photos. The work was written by Chris Lapham, art directed by Aaron McGurk and directed by Traktor through Partizan.

This article was first published on Campaign Work

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