British Airways apologises for offensive tweet
British Airways has issued an apology to consumers through its Twitter account after re-tweeting an offensive message that was deleted almost instantly.
British Airways: apologises on Twitter
The airline's @British_Airways account has 211,609 followers. On Saturday it re-tweeted a message that used the racist term "g***" and the phrase "f**k off back to where you came from," according to reports.
Consumers re-tweeted the message and British Airways deleted it quickly.
The airline then issued an apology to its followers, which said: "We apologise for the offence caused. We are currently investigating how this happened."
The apology was then retweeted by over 160 followers.
The original message was sent by a user called Jae Jang Ladd, who tweeted: "@British_Airways F*** you. F***** cancelling my flight! #bunchofc****".
Another Twitter user called Asian Ronaldo re-tweeted Ladd’s original message, adding the offensive statement: "go back to your f****** country you g***". This was the message re-tweeted by British Airways.
It is thought that British Airways officials are now investigating the possibility that the account had been hacked.Follow @loullamae_es
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- Category Manager Pearson Competitive salary & performance related bonus & benefits, Central London
- Global Product Manager Evans Taylor c£50k - c£60k p.a. plus car, bonus and benefits, North East of England or Central London
- Retail Marketing Manager - Maternity Cover Tottenham Hotspur Football Club Up to £35,000 pro-rata, Tottenham and Enfield
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile marketing is coming of age, and the pace of change is now exponen...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...