Additional Information


Content

Transport for London unveils Penguin series to mark 150th anniversary

Transport for London is entering the next phase of its anniversary celebrations marking 150 years of the Underground, with the release of a 12-strong series of branded Penguin paperbacks that look at the social and cultural impact of the Tube.

Transport for London: launches paperback series

Transport for London: launches paperback series

Share this article

Next week TfL and Penguin will unveil the books, which have been themed around individual Tube lines, supported by promotional activity.

The authors include John O'Farrell, the Labour parliamentary candidate for Eastleigh and comedy writer who has penned a short story about capitalism and the Jubilee line, cultural commentator Peter York, and Kids Company founder Camila Batmanghelidjh.

The Underground turned 150 on 9 January and the anniversary is being marked by TfL with a year-long programme of events. It kicked off with a poster and digital poster campaign via its assets including Tube stations and trains, and has also encompassed PR, such as recreating the first Tube journey.

Sponsors such as Virgin Media and CBS are helping to fund the marketing push and TfL has established a commercial partnership group to handle interest from brands wanting to be involved.

While the drive aims to celebrate the landmark anniversary, it also forms part of an attempt by TfL to communicate the need for continuous improvement to the network.

This article was first published on marketingmagazine.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Back to top ^