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Reed.co.uk sponsors Channel 5

Reed.co.uk sponsors Channel 5

Memes

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McDonald's Sochi website hijacked by gay activist to protest sponsorship

McDonald's Sochi website hijacked by gay activist to protest sponsorship

Scott Wooledge, an LGBT activist, has launched a parody version of McDonald's Cheers to Sochi website in frustration of the Olympic sponsors not condemning Russia's anti-gay laws.

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They do exist: brand protection and enhanced creative in mobile

They do exist: brand protection and enhanced creative in mobile

We are a culture of brands: personal brands being built and nurtured through social media, "selfies", and documenting life's every moment. It's become quite personal.

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'If Carlsberg did...' returns to TV after four years

'If Carlsberg did...' returns to TV after four years

Carlsberg, the Danish lager, has revived its "if Carlsberg did..." strapline as a TV campaign after a four-year hiatus.

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Creative constraint: the future of content marketing

Virals

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'Not f***ing OK' - Dave Gorman on over-personalised invasive advertising

'Not f***ing OK' - Dave Gorman on over-personalised invasive advertising

Comedian Dave Gorman warned marketers at Advertising Week that over-personalised ads run the risk of intrusively overstepping the mark.

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Brand Republic Digital Awards unveils new format

Brand Republic Digital Awards unveils new format

The Brand Republic Digital Awards is redefining the traditional awards ceremony with a brand new format for 2015.

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Honda engines given personalities and Twitter handles in Formula 1 campaign

Honda engines given personalities and Twitter handles in Formula 1 campaign

Honda has anthropomorphised two of the engine-types (recently re-dubbed 'power-units') used in its Formula 1 cars in a campaign aimed at driving conversation between fans and the units that power their...

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Salvation Army uses #TheDress for domestic violence campaign

Salvation Army uses #TheDress for domestic violence campaign

The Salvation Army has mocked up a poster of an abused woman wearing 'the dress' in a bid to raise awareness of unreported domestic violence.

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Campaigns

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Campaign Viral Chart: dancing couple takes the top spot

Campaign Viral Chart: dancing couple takes the top spot

An ad or an American healthcare company, showing a couple falling through a table while dancing, has made it to the top of the chart.

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Germanwings removes 'get ready to be surprised' ads in wake of crash

Germanwings removes 'get ready to be surprised' ads in wake of crash

Germanwings, the budget airline, has asked Transport for London to remove ads featuring the line "get ready to be surprised" from London tube stations, after one of its planes crashed into the Alps.

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Gun shoppers are shocked into abandoning their purchase at #GunsWithHistory fake store

Gun shoppers are shocked into abandoning their purchase at #GunsWithHistory fake store

Social video expert Be On reviews States United To Prevent Gun Violence's latest viral.

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Gogglebox stars encourage viewers to vote

Gogglebox stars encourage viewers to vote

The Electoral Commission has launched an ad featuring the young stars of Gogglebox, the Channel 4 reality show, encouraging viewers to register to vote in the General Election.

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