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McDonald's Sochi website hijacked by gay activist to protest sponsorship

McDonald's Sochi website hijacked by gay activist to protest sponsorship

Scott Wooledge, an LGBT activist, has launched a parody version of McDonald's Cheers to Sochi website in frustration of the Olympic sponsors not condemning Russia's anti-gay laws.

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They do exist: brand protection and enhanced creative in mobile

They do exist: brand protection and enhanced creative in mobile

We are a culture of brands: personal brands being built and nurtured through social media, "selfies", and documenting life's every moment. It's become quite personal.

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'If Carlsberg did...' returns to TV after four years

'If Carlsberg did...' returns to TV after four years

Carlsberg, the Danish lager, has revived its "if Carlsberg did..." strapline as a TV campaign after a four-year hiatus.

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Creative constraint: the future of content marketing

Virals

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BuzzFeed hires Pugh-Jones to lead brand strategy in Europe

BuzzFeed hires Pugh-Jones to lead brand strategy in Europe

BuzzFeed has appointed former Microsoft leader, David Pugh-Jones, as director of brand strategy in Europe.

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Unicef and Snapchat highlight plight of children affected by Boko Haram conflict in Nigeria

Unicef and Snapchat highlight plight of children affected by Boko Haram conflict in Nigeria

Unicef has recruited Snapchat users to launch a campaign designed to raise awareness of the horrific impact of the Boko Haram crisis in Nigeria on children, with Snapchat members redrawing the pictures...

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Timeline: A look back at April Fool's marketing

Timeline: A look back at April Fool's marketing

It is every pranksters' dream day, but now the annual practical joke occasion is an opportunity for brands to put themselves in the eye of gullible/on the ball consumers via creative pranks. Here, we take...

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David Beckham and James Corden team up for The Late Late Show spoof

David Beckham and James Corden team up for The Late Late Show spoof

Superstar David Beckham and comic actor James Corden have starred in a spoof campaign to promote The Late Late Show in the US, racking up more than one million views in one day.

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Campaign Viral Chart: Pandora hits top spot

Campaign Viral Chart: Pandora hits top spot

An ad by Pandora, the jewellery retailer, which features an experiment with young blindfolded children who pick their mother out a line-up of women, has reached the top of the chart.

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Glenfiddich positions itself as 'maverick' brand in new film campaign

Glenfiddich positions itself as 'maverick' brand in new film campaign

Whisky brand Glenfiddich has developed two new films that tell the story of the brand's heritage and history, positioning it a family business.

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Currys PC World launches 'perfect match' video ads

Currys PC World launches 'perfect match' video ads

Currys PC World has followed up last year's "would like to meet" video ad campaign with another series in which owners are depicted as being in a relationship with their products.

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Why we're loving: Andy Ansah, founder, Sports on Screen
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