Video

Mickey Mouse should stay as he is

Mickey Mouse should not be changed into a cunning and cantankerous character as it would "spoil the essence" of the 71-year-old Disney character and be "a very expensive mistake", according to members of the public interviewed by Brand Republic.

Consumers downplay influence of food and drink ads

Food and drink ads can influence purchasing decisions, some consumers admit in the latest BR Video, although more claimed not to be swayed by commercials.

Sport naming rights deal risks alienating public

Consumers are resistant to the idea of brand naming rights deals, such as Newcastle United‘s plan to rename St James‘ Park, one of England‘s oldest football grounds, according to members of the public interviewed in the latest BR Video.

Free Evening Standard changing readers’ habits

People are reading the Evening Standard more now it is free, but that doesn‘t mean they have stopped reading paid-for newspapers, according to members of the public interviewed in the latest BR Video.

Internet shopping low among post disruption worries

Royal Mail strike action is an inconvenience but is not affecting most people‘s internet and catalogue shopping plans, according to members of the public in the latest BR Video.

Asda’s move to consult customers wins positive reaction

Asda is on the right track with its recent effort to involve consumers more in how it runs its business, according to members of the public interviewed in the latest BR Video.

iPhone owners short on loyalty to O2

As O2‘s exclusive hold on the iPhone nears its end, people who own the device won‘t be shy about switching to other networks, according to the latest BR Video.

Broadband tax unfair on elderly says public

The 50p-a-month broadband tax should not apply to everyone, according to members of the public interviewed in the latest BR video, who were concerned most about elderly people being out of pocket, as they generally do not use the web.

Product placements add realism to TV shows says public

The majority of consumers interviewed in the latest Brand Republic video felt that product placement in TV programmes would add a sense of realism to shows if it was carried out in a "discreet way" which was "not very frequent".

Public gives cold shoulder to early Christmas retailing

Retailers should wait until late October or November before rolling out their Christmas ranges, according to members of the public interviewed in the latest BR video who feel that launching them too early "puts people off" and is in "bad taste".

Ad agencies have run out of ideas say consumers

Advertising agencies are turning to consumers for new ad ideas because they have run out of their own and believe that consumer-produced ads are more effective, according to members of the public interviewed in the latest BR video.

Insurers plan to raise social network users’ premiums

Members of the public interviewed in the latest BR video do not believe users of social networking sites such as Facebook and Twitter should pay higher insurance premiums for divulging too much information online.

X Factor remains popular among women but not a priority

Women remain ready to tune in to the latest series of ITV1‘s ‘The X Factor‘, while men interviewed in the latest BR video said they were bored, but both sexes agreed they would definitely not be arranging their Saturday night around it.

Public say they won’t miss The Observer

As the owner of The Observer considers the future for the loss-making newspaper, including its closure, most members of the public interviewed in the latest Brand Republic Video struggled to find reasons why they would miss the paper.

Consumers react to FSA’s organic food verdict

Following the Food Standards Agency‘s latest research, which revealed that there was no important nutritional difference between organic and conventionally produced food, we asked consumers if the revelation would influence their buying decisions.

Are ‘stealth’ Starbucks stores a good idea?

After last week‘s news that Starbucks is trialling a new store format branded as independent local cafes in the US, we asked UK consumers what they make of the strategy in the latest Brand Republic video -- watch it now.

Public blasts ‘outdated’ Big Brother

As viewers continue to desert Channel 4‘s ‘Big Brother‘, members of the public told BR that the ten-year-old format was outdated and past its sell by date.

Cricket fails to ignite public feeling

Despite The Ashes capturing headlines for England‘s men‘s and women‘s cricket teams, members of the public interviewed in the latest BR Video are not feeling excited about the sport.

Ryanair’s reputation takes another hit

As Ryanair considers making some of its passengers stand during flights, some members of the public interviewed in the latest Brand Republic video believe the airline‘s cost-cutting tactics are "ridiculous" and "horrific",

Public says Andy Murray lacks Tim Henman’s appeal

As Roger Federer celebrates his record win at Wimbledon and Brits wonder if Andy Murray can make it to the final next year, BR video asks whether the Scot has the same appeal as the UK‘s other top sports stars.

Diverting licence fee to ITV regional news splits public

Britain needs more than one channel to provide regional news programmes, according to members of the public interviewed in the latest Brand Republic video.

Public says let Sugar work for government and keep BBC show

After the Tories criticised Sir Alan Sugar for working with both the BBC and the Government, the public tells Brand Republic Video it was the wrong call.

Would you still buy Vauxhall if their UK factories closed?

Amid uncertainty over the future of Vauxhall, the public told Brand Republic that they would not be put off buying Vauxhall if UK factories closed and would instead focus on buying the best car for them no matter where it came from.

Viewers flock to ITV1 for Britain’s Got Talent then flee

The final of ‘Britain’s Got Talent‘ drew 19.2m viewers to ITV1, but the programme is not enough to keep viewers tuned in to the commercial channel according to members of the public interviewed in the latest Brand Republic video -- watch it now.

Has the internet made it too easy to complain?

The recent u-turn by M&S over its £2 surcharge on larger bras, following a public backlash, was yet another example of the growing number of complaints from consumers, and the public interviewed by BR believe the internet is part of the cause.

Public split over Gordon Ramsay’s foul mouth

Ofcom has issued Channel 4 with a warning about Gordon Ramsay‘s language, but the public is mixed in its views with many people interviewed in the latest Brand Republic video claiming it is part of his appeal.

Prince Charles’ MySpace campaign gets thumbs up

Prince Charles‘ decision to become the first Royal to use a social network to campaign for a worthy cause was warmly received by the majority of the public interviewed in the latest Brand Republic video.

Media accused of whipping up swine flu panic

Most members of the public interviewed in the latest Brand Republic video while concerned about swine flu also believe the media has taken advantage of the situation and whipped up a panic in an effort to sell more newspapers.

Blumenthal talks to BR about Walker’s ‘flavour’ campaign

Builder‘s Breakfast has been crowned winner of the Walkers ‘do us a flavour‘ campaign -- chef Heston Blumenthal talks to Brand Republic about the campaign‘s "chunk of patriotism".

Does the British public like Tesco?

As Tesco‘s sales have passed £1bn per week, the retailer might be loathed by some, but the majority of the public interviewed in the latest Brand Republic video love a visit to Britain‘s most successful supermarket.

Blogs not taken seriously by public

The Smeargate scandal involving Labour blogger Derek Draper was "juvenile" according to some members of the public and if the rumours had made it onto the Red Rag blog most claim they would not have taken them seriously.

Innocent ‘stupid’ to sell stake to Coca-Cola

Healthy smoothie brand Innocent was "stupid" to sell a £30m stake in its company to fizzy drinks giant Coca-Cola, according to some members of the public interviewed in the latest Brand Republic video.

Public shows C4 and its risque programmes support

As Channel 4 comes under fire for a slew of risque programmes featuring acres of naked flesh, the public has given its support to the broadcaster in the latest Brand Republic video, but some do think there is too much sexual content.

Public concerned about plans to monitor websites

The majority of people interviewed by BR video this week are against the government‘s plans to monitor social networking sites, claiming it would be an invasion of privacy.

Jade Goody media coverage provokes mixed response

The extensive media coverage of Jade Goody‘s battle with cervical cancer provoked a mixed response from members of the public in the latest Brand Republic video.

Public give their views on behavioural targeting

In Brand Republic‘s video the public interviewed were mostly keen for online ads to be made more relevant to them and willing to have their browsing history monitored as long as no personal details were stored.

Public refuses to pay for online news

Most people interviewed by Brand Republic video said nothing would convince them to pay for news online and they would prefer to buy a newspaper -- watch it now.

Consumers enjoying sales but excitement slips

Consumers are enjoying the continuous sales and special offers in shops but some admit that the excitement of finding a bargain is no longer there, according to Brand Republic video.

Recession proof prices boost fast food sales

Fast food is making a comeback in the economic downturn and chains are hiring extra staff so Brand Republic took to the streets to find out why the public is returning to burger bars.

Twitter splits public opinion

Only about half the people interviewed by Brand Republic had heard of micro-blogging service Twitter, while those that had were split over its merits.

Public happy to see Jonathan Ross back on TV

Most members of the public are glad to see Jonathan Ross back on the BBC with many believing the Sachsgate scandal was blown out of proportion by the media, according to the latest Brand Republic video.

Semi-naked men hit the streets for My-Wardrobe.com

Online fashion retailer My-Wardrobe.com used a group of semi-naked men, strutting around London‘s streets -- as you do -- to promote the launch of its menswear range.

Public speak on Obama’s plan to revamp US image

Barack Obama has his work cut out to improve America‘s image but is already taking steps in the right direction according to members of the public interviewed by Brand Republic.

Has Celebrity Big Brother had its day?

Most people interviewed by Brand Republic were not interested in watching Channel 4‘s ‘Celebrity Big Brother‘ this time around, labelling it as "boring".

Public shows support for atheist bus campaign

Most people interviewed supported the recent atheist bus campaign, arguing that everyone is entitled to their view -- watch the video now.

Have pre-Christmas sales encouraged shoppers?

Pre-Christmas sales have enticed some bargain hunters into the shops but failed to persuade many to part with their cash, according to the latest Brand Republic video.

Ramsay brand unaffected by affair allegations

Gordon Ramsay‘s commercial prospects are not likely to be affected by recent allegations that the chef has been cheating on his wife according to members of the public interviewed by Brand Republic video.

Courvoisier puts own stamp on social networks

Courvoisier‘s branded, invitation-only online and events network Future 500 is now into its second year. Brand Republic asked the brand managers and the network members "what‘s in it for them?".

Woolworths collapses but does the public care?

Woolworths‘ service is diabolical and it is behind the times but many will miss the high street store if it disappears, according to Brand Republic video.

Ugg Covent Garden launch proves a hit

Ugg Australia opened its first West End flagship store in Covent Garden to a queue of eager shoppers and Brand Republic was there to capture the action -- watch the video now.

Should exposed BNP members lose their job?

The BNP membership leak has provoked a mixed response from the public with some saying members should lose their jobs.

Will Obama’s victory boost America’s image abroad?

Barack Obama‘s victory will repair the image of America in the eyes of the rest of the world, according to members of the public interviewed in the latest Brand Republic video -- watch it now.

IAB Engage delegates on social media and marketing

How does marketing work in social media? Marketers from EDF and Allianz, and social media experts from Facebook and iCrossing talk on video about how important the internet‘s new direction is to business and how they are adapting to it.

Bebo’s Mark Charkin on social media

Social media is fundamental to UK businesses because it offers brands the opportunity to engage in real-time conversations with users, according to Mark Charkin, global vice-president of sales at Bebo.

Who should be the next Doctor Who?

‘Mr Bean‘ was one of the more colourful suggestions made by the public in the latest Brand Republic Video, but the majority were divided over who should replace David Tennant as the Doctor when he steps down at the end of next year.

Bond is back and so are the brands

Aston Martin and Omega watches are the brands most associated with James Bond according to members of the public interviewed by Brand Republic Video.

Sky+ users skip ads but can be persuaded to pause

Most people interviewed by Brand Republic tend to skip ads using Sky+ or other personal video recorders but will stop for the most creative spots.

‘Don’t panic’ says public on credit crunch

The public is finding it hard to know which brands to trust in the credit crunch, but as the media works itself into a gloomy frenzy the overriding feeling is "don‘t panic", according to Brand Republic video.

Public divided over Pizza Hut rebrand

Pizza Hut‘s decision to rebrand as Pasta Hut has provoked a range of reactions from the public with some saying it‘s good to have a change while others think it could put people off, finds Brand Republic.

Public comes out in support of local news

ITV could face a backlash if it cuts local news as the public voice concern about the broadcaster‘s plans, insisting that local news is a vital service, according to the latest Brand Republic video.

Dairy Milk ads more memorable than rival Galaxy

The public is divided over which chocolate tastes better, but Cadbury Dairy Milk has the clear edge over Galaxy in terms of creating memorable advertising, according Brand Republic Video.

‘Greedy’ Setanta’s brand hit after £1m highlights

The public has labelled Setanta "greedy" for demanding £1m from terrestrial channels for the England v Croatia highlights, according to the latest Brand Republic video -- watch it now.

Ads with celebrities only work on young people

In this week‘s Brand Republic Video the public thinks celebrity advertising is only effective on young people.

Get maximum bang for your online buck

Backstage interviews with speakers from brands like Lovefilm and Abbey recorded at Revolution‘s Bang for your online buck conference. For more on monetising social media in particular, tune into our free webcast at LiveMarketingChannel.com.

Re-building trust in financial services

Speakers from RSA, Axa and NS&I offer insights in this video, which was filmed at Marketing‘s Financial Services Marketing conference.

Marketing in the credit crunch

Speakers from Heinz, Samsung and P&G offer pointers for marketers keen to preserve their returns in today‘s troubled economy.

Advanced search strategies for 2009

Contributors from Revolution‘s recent search conference from Sta Travel, Game and CityJet explore today‘s search marketing landscape.

Social media tips from Cadbury, Bebo and others

This short video, recorded at PRWeek‘s social networking summit, provides some food for thought on the growing phenomenon of social media. Communications directors of brands like Motorola, Cadbury and MoreTh>n are featured.

Green - taking a backseat to profitability pressures?

CSR and marketing professionals from BT , CapitalOne and others discuss whether being green is slipping on the priority list. You can watch our full online conference addressing this at www.brandrepublic.com/speakerschannel.

Creating brand advocates

Top marketers from a range of leading brands discuss how to go about creating brand advocates.

Marketing in the crunch - Halifax and Mastercard offer ideas

Backstage interviews with some high-rated speakers on what marketers should be focusing on.

Converting website visitors

Recorded at Revolution‘s Digital Marketing conference, a range of speakers explore how to boost your website conversions.

Launching a green or healthy product

Representatives of Lush and V-Water are among those discussing how to launch a green or heatlthy product.

Sparking word of mouth

The marketing director of Kellogg‘s is one of the contributors in this video, which examines the effective use of word of mouth.

Ethics vs. purchasing habits?

Marketers from brands like Belu and Tate & Lyle are asked about the extent to which a product‘s ethics really impacts consumer purchasing habits.

Justifying online spend

In this video speakers from P&G, Kellogg‘s and Universal reveal how they justify their online spend.

The Work

McDonald's 'christmas' by Leo Burnett London

Campaign Work

A panto audience and cast abandon the twee production in favour of the festive menu on offer at McDonald's in this latest campaign from Leo Burnett.

Matthew Walker 'the pudding' by Mother London

Campaign Work

Matthew Walker, the world's oldest Christmas pudding maker, is to launch its first national TV ad campaign in support of its signature Christmas pudding, 'The Pudding', created by Mother London.

Lynx 'snow prints' by Bartle Bogle Hegarty

Campaign Work

Bartle Bogle Hegarty has unveiled its Christmas offering for Lynx building on this year's Pocket Pulling Power campaign.

Mr Right 'Jan Moir letter' by Beattie McGuinness Bungay

Campaign Work

Beattie McGuinness Bungay has written a letter to maligned Daily Mail columnist Jan Moir, to promote new film, Mr Right, which is about three homosexual couples.

Great Ormond Street Hospital 'Arsenal - charity of the year' by Brothers and Sisters

Campaign Work

Four Arsenal players don mascot costumes in support of Great Ormond Street Hospital Children's Charity in this new pro bono campaign from Brothers and Sisters.